Fragrance brands

12 viral beauty brands on TikTok: The Ordinary, Youthforia, InnBeauty Project

The brand, which is also known for its affordable prices and vegan and cruelty-free formulations, also offers a slew of skincare and makeup products, like the now viral Face icing primer-highlighter hybrid, button pasteand the Green Machine 7 Min Goo Maskthat leaves skin glowing in just seven minutes with a blend of AHAs and BHAs.

InnBeauty Project Face Glaze Skin Barrier Protect & Glow Moisturizer

With the launch of Jones road beauty In 2020 — and the expiration of Bobbi Brown’s non-compete clause following the sale of her OG company to Estée Lauder — Brown is officially back. the Jones road beauty The team wasted no time promoting the products on TikTok via helpful tutorials and expert tips and tricks featuring the makeup artist herself.

You can’t miss the beloved Miracle Balm, which presents itself as an all-purpose balm for the eyes, lips and cheeks. The result? A subtle glow and the perfect pop of color.

Merit Beauty prides itself on its minimalist approach to beauty. With that in mind, you can expect a curated range of versatile products ideal for everyday use. These include the popular Blush Cream Flush Balm and the versatile The minimalist, which works as a concealer or a foundation, depending on your application. But don’t just take it from us: great creator of beauty @Glamzilla called Merit “the new Glossier” in its TikTok review of the brand.

Charlotte Tilbury had a successful career as a celebrity makeup artist for clients including Kate Moss, Naomi Campbell and Penelope Cruz before launching her eponymous beauty brand in 2016. In the years since, the brand has become one a favorite of editors, makeup artists, and beginners.

His Impeccable filter took TikTok by storm, just like her Beauty Highlighter Wand in Pinkgasm, which had been out of stock for months. So it’s no surprise that the brand’s latest launch, Beautiful skin foundationalso garnered rave reviews and plenty of TikTok buzz to boot.

You’ve probably encountered The Ordinary on #Skin Tok (it’s TikTok skincare, FYI) at least once now. This innovative brand is known for its wide range of high-quality, wallet-friendly skincare staples, most of which cost well under $15, making build your skincare routine easy, fun and, above all, affordable.

Among the best known is the AHA/BHA Scrub Solutionwhich has accumulated millions of views on the app and is a Charm favorite of editors thanks to its unique blend of exfoliating acids to leave skin feeling smoother and more radiant.

Saie Beauty founder and CEO Laney Crowell spent years in the beauty industry and even ran her own clean beauty blog before launching Saiah in 2019. Today, the brand has a devoted TikTok following. Several products, including Super luminous gel (which the brand describes as a primer or “light highlighter”), Drag the tint tinted sunscreen, Sun Melt Natural Tanning Creamand blush dew, also hit hard. New and just arrived? That of the brand Hydrabeam Concealerwhich you will likely see take off in the coming weeks.

Glow Recipe is a K-beauty inspired skincare brand founded by Korean Americans Christine Chang and Sarah Lee. Most Glow Recipe products contain some kind of fruit – take the viral tiktok Watermelon Glow Niacinamide Dew Drops, for example. Dusted with watermelon, this weightless serum delivers a radiant finish that thousands of designers, including @Glamzillacan’t stop raving.

Last March, the brand partnered with a makeup artist and content creator @MikaylaNogueira to launch the Glow Essentials Kit by Mikaylawhich includes the brand Watermelon Glow Niacinamide Dew Drops, Plum Plump Moisturizer with Hyaluronic Acidand the Avocado Ceramide Anti-Redness Serum.

Cosmetic chemist Joyce de Lemos, beauty expert Charlotte Palermino and social media extraordinaire Marta Freedman have pooled their vast skincare knowledge to create Dieux Skin, which uses quality ingredients backed by science to create truly effective products.

Among our favorites is the Forever Eye Mask, made with medical-grade silicone; unsurprisingly, the reusable eye masks sold out for a hot minute after explode on TikTok– and are constantly out of stock.