Fragrance brands

A New Breed of Fragrance Brands Captures the Scent of Korea

If someone asked you what the Gangnam area of ​​Seoul smells like, how would you answer? “Very woody and very glamorous,” said Kim Su-hyang, creative director of her eponymous fragrance brand Soohyang. A whiff of citrus for the 24/7 shopping crowds of Dongdaemun. High notes of patriotic red pine for Namdaemun, South Korea’s first designated […]

Fragrance brands

9 Things You Probably Didn’t Know About How Perfume Brands Create Their Scents

Like most people, I have path too many perfume bottles lining the top of my dresser. I vape different scents all the time and revel in my fragrance wardrobe – not really thinking about the amount of work that goes into creating a new scent. Of course, I have a vague knowledge of top notes […]