A New Breed of Fragrance Brands Captures the Scent of Korea

Fragrance brands

A New Breed of Fragrance Brands Captures the Scent of Korea

If someone asked you what the Gangnam area of Seoul smells like, how would you answer? “Very woody and very glamorous,” said Kim Su-hyang, creative director of her eponymous fragrance brand Soohyang. A whiff of citrus for the 24/7 shopping crowds of Dongdaemun. High notes of patriotic red pine for Namdaemun, South Korea’s first designated […]

Fragrance brands

9 Things You Probably Didn’t Know About How Perfume Brands Create Their Scents

Like most people, I have path too many perfume bottles lining the top of my dresser. I vape different scents all the time and revel in my fragrance wardrobe – not really thinking about the amount of work that goes into creating a new scent. Of course, I have a vague knowledge of top notes […]