Fragrance brands

The 90s are a unique opportunity for perfume brands

China has long been considered a small fragrance market, especially when compared to skincare or makeup. But with Chinese 18-25 year olds (post-90s) relating to fragrances in a very disruptive way, a historic window of opportunity is opening. Here are five key insights brands should know. 1. 175 million 18-25 year olds ago While China […]