Fragrance brands

How Fragrance Brands Are Digitally Adapting to a Pandemic Holiday Season

This story is part of our week-long series on strategic fashion and beauty brand trends for the holidays of 2020. To drive sales during the end-of-year gifting season, fragrance brands are turning to digital tools rather than enthusiastic department store salespeople. Perfume relies on the holiday season more than any other category. According to Data […]