The Fragrance Shop said the form of the business had “changed dramatically” over the past 12 months, accelerating its transformation into a “phygital” retailer. // The Fragrance Shop sales fall 4.7% year-on-year to March 31 // Online sales growth of 164% helps offset lockdown impact // In-store sales for the year down 47% The Fragrance […]
A popular perfumery joins the sights and sounds of Cambridge’s high street this weekend. The Fragrance Shop, the UK’s leading independent fragrance retailer, will open its new boutique in Lion Yard on Saturday 15th May. Its launch comes two days before the next stage of deconfinement, Monday May 17, which will see the mall’s restaurants […]
Over the past decade, the perfume market has been disrupted by the arrival of niche perfume brands such as Byredo, Le Labo, Diptyque and Jo Malone. Although the big brands still dominate, they face fierce competition from these so-called cult brands as consumers move towards a more personalized and intimate scent experience. In 2019, Estée […]