Fragrance products

5 new hair products you need this spring, according to This Morning’s hair guru

We love ourselves a new beauty product, and let us tell you, there have been some cracking haircare launches lately, helping you achieve everything from sleek, shiny blow-drys to bouncy, defined curls and coils.

To inspire your wishlist, beauty journalist and hairstyling expert Keeks Reid shared some of her favorite new hair products during a recent appearance on This Morning, to help you have a great hair day right now.

While some of the hot new launches she recommended are now out of stock (JVN Hair, we’re looking at you), you’re going to want to add the rest to your online shopping cart, stat…

ARKIVE The Prologue Hair Primer, £13 here



Arkive The Prologue Hair Primer is a “memory maker” for hair

Founded by celebrity hairstylist Adam Reed, ARKIVE is universal hair care for everyone. This blow-dry spray protects against heat damage and is a memory builder because “it’s going to make your style last a lot longer,” Keeks explained. Plus, it smells amazing, thanks to the notes of green tomato and rhubarb. Delicious.

Andrew Fitzsimons Virgin Repair Hydrating Mask for Damaged Hair, £13 here



Andrew Fitzsimons Virgin Repair Restructuring Mask
Ideal for those with damaged hair

The name may have sent This Morning hosts Phil and Alison into giggles, but Virgin Repair here refers to your locks of hair. All Andrew Fitzsimons products contain a binding complex to strengthen your hair and improve its elasticity. “A lot of people think they need really strong protein and lots of moisture if they have damaged hair,” Keeks told viewers. “It’s quite soft, but it still contains protein and ceramides, which lock in moisture.”

The regular 4% sulphate cleanser for body and hair, £6.80 here



The Ordinary Sulphate 4% Hair & Body Wash
4% Ordinary Sulfate Cleanser can be used on both hair and body

Cult skincare brand The Ordinary recently branched out into haircare with three new products: shampoo, conditioner and scalp serum. “A lot of people think they can’t use sulfates on their hair…but sometimes it’s heroic sulfates, as long as you don’t use anything that’s over 4%,” Keeks says.

BREAD BEAUTY SUPPLY Macadamia Oil, £25 here



BREAD BEAUTY SUPPLY Macadamia Oil
BREAD BEAUTY SUPPLY Macadamia Oil is unscented and can be used on hair and body

A super nourishing, fragrance-free hair oil that can also be used on the body, this one is ideal for dry and/or frizz-prone hair. “It’s perfect to take with you on vacation!” says Keeks of his versatile credentials.

Ruka Hair Perfume, £25 here



Ruka Hair Perfume
Ruka Hair Perfume helps moisturize hair while making it smell great

Keeks explained that actual perfume is bad for your hair because it has such a high alcohol content, so specially formulated hair perfumes are the way to go. Ruka Hair Perfume is a “perfume and hair care hybrid”, hydrating hair with glycerin and Zambian mongongo oil while keeping it fresh. The scent also gets Keeks’ seal of approval: “It’s vanilla, musky, gorgeous.”

Race to the checkouts!

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