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7 of the best Australian brands to buy now

I’ll be the first to admit, I’m not good at yearly resolutions. When the new year rolls around, I often dismiss any plans for change as quickly as I do. But this year, I’ve really made a huge effort to focus on one area in particular, and that’s cleaning up my beauty closet.

As beauty coordinator here at RUSSH, I see a lot of different products entering my orbit. If there’s one thing I’ve noticed, it’s the level of awareness surrounding what goes into each product and how it’s made. With many brands becoming more environmentally conscious, there are often plenty of promises of ingredients from “natural” or “organic” sources. But, aside from being a catchy buzzword, what exactly does the term mean? And how do we find out what makes something organic?

What is organic beauty?

To put it simply, organic or natural beauty refers to products of natural origin or derivatives. The products in question must be produced in a sustainable way and without any harmful ingredients.

What is considered certified organic?

Depending on where you are in the world, this can mean different things. For example, the FDA in the US has very different approval markers than we do here in Australia. In Australia we have ACO Certification Ltd (formerly Australian Certified Organic). It is our largest certifier of organic and biodynamic products and includes over 2000 operators within its certification system.

Essentially, certified organic products are grown and processed without the use of synthetic chemicals, fertilizers, or GMOs. Organic farming uses innovative farming and production methods – which over time are recognized as being at the forefront of the beauty and product industry.

Where can I find organic beauty brands?

Australia has produced many amazing organic skin care brands. Over the past few years we have become increasingly aware of what goes into our skincare and beauty products. Fortunately, this growing discussion with consumers has paved the way for the inclusion of natural and safe beauty products, prompting the industry to make bigger decisions in this area.

When it comes to finding the right organic beauty products, it’s important to keep this idea in mind. We’ve found a list of brands that not only follow this philosophy, but their products are sustainably sourced and free of harmful ingredients, matching any leading non-organic brand for quality and effectiveness. After all, organic and clean beauty products are all about using essential nutrients and botanicals that help restore and rejuvenate our skin, without impacting the planet.

Go-To skin care

Created by former beauty editor and author Zoe Foster Blake, Go-To was born out of the idea that we don’t do enough when it comes to natural, effective skincare. Zoe has brought something simple and effective to market, without forgetting that it will not harm us or the planet. Its years of expertise and trial and error mean that its products target all the right areas. The brand is certified cruelty-free and all-natural, which is a double plus. You cannot exceed the Go-to Transformazing Mask, made with kakadu plum, lime and Tasmanian pepper leaf for luminous, even skin. It also uses niacinamide for additional brightening, hydrating and healing benefits.

Bluem

Bluem’s very plan is one of transparency and is based on a philosophy of ancient wisdom. Work collaboratively to promote self-love and self-care in one practice. Every step of the brand’s goal is to minimize the impact on our environment by using only pure, organic ingredients. The Lime Care Kit is ideal for those days when you need rest and rest.

LESS

Purely focused on sustainability, the concept of LESSE is also focused on quality and awareness. From growing many of their own ingredients to paying special attention to their packaging solutions, the brand has an ongoing commitment to the planet. Founder Neada deters strongly believes that organic skincare is a universal necessity, and this awareness is reflected in the effectiveness of the product.

Endota

Organic beauty brandsStarted on the back of beauty sage Melanie Gleeson, Endota began in 2000 with a salon in the heart of the Mornington Peninsula. Since then, Endota has expanded to over 100 different locations, making it Australia’s largest day spa. Focused on daily well-being, this natural and eco-friendly skincare brand offers natural-based products. The Peptide range is designed to look like a small mini day spa for the skin, with the brand’s philosophy being very much about self-care as well as routine.

Organic Kora

Organic beauty brandsAt the helm of Kora is former Supermodel turned entrepreneur Miranda Kerr, Kerr has made it clear how important organic beauty is to her own routine, and this mindset has been central to the brand’s foundation. Using certified organic and natural ingredients, Kora Organics nourishes and cares for the skin, penetrating the cellular barrier for optimal skin health from within.

INIKA

As the brand’s tagline suggests, Inika is “Beyond Clean”, by remaining 100% Australian owned and operated, the brand promotes a cleaner beauty space free of toxic chemicals. Using no synthetic preservatives such as parabens, nor synthetic fragrances used for masking, the brand is pioneering in filling a gap in the healthy, toxin-free beauty market. The brand only uses pure plants and minerals of natural origin whose effectiveness and longevity have been proven.

Still looking for more natural beauty inspiration? You can find a curated selection of beauty picks in this month’s roundup of beauty favorites.

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Pictures via LESS