Fragrance brands

Ethical and sustainable perfume brands to know in 2021

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we are taking action. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Elegant, sustainable and cruelty-free ethical perfume brands – Prestige Online

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Is your perfume long lasting? The best ethical perfume brands in 2021

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Best Celebrity Perfume Brands for Men Review: Want to Smell Like David Beckham or Jay Z?

Think back to the early 2000s, you’re shopping (without a mask, remember back then?) and walking into a retailer’s perfume aisle. It is dominated by one trend and only one: celebrity aftershave and perfume brands. At the time, it was a consumer’s dream. Celebrity culture was prevalent all over the world and the opportunity to […]

Fragrance brands

Welcome to the era of famous home fragrance brands

Move over, celebrity fragrance. Celebrity-led home fragrance brands are taking center stage. The perfume and cologne industry has been inundated with celebrity names for over two decades, but many celebrities have shed light on home fragrances over the past 12 months. Singer Kacey Musgraves collaborated with Boy Smells on a candle that launched in February […]

Fragrance brands

How Fragrance Brands Are Digitally Adapting to a Pandemic Holiday Season

This story is part of our week-long series on strategic fashion and beauty brand trends for the holidays of 2020. To drive sales during the end-of-year gifting season, fragrance brands are turning to digital tools rather than enthusiastic department store salespeople. Perfume relies on the holiday season more than any other category. According to Data […]

Fragrance brands

Dad rebrands digital perfumery by avoiding the “generic elegance” of other perfume brands

Sillages Paris’ updated look includes a new typeface, artwork, art direction and branded visuals, all communicated in a “bold and fun” visual language. Through Molly Long November 24, 2020 4:33 p.m. November 25, 2020 8:00 a.m. Dutch-based design consultancy Dad has rebranded an online perfumery in a bid to make its “unique” proposition more accessible. Sillages […]

Fragrance brands

How fragrance brands are engaging customers and driving sales in the face of pandemic challenges

This also means that most e-commerce sales are product reorders (i.e. repeat purchases), rather than consumers buying perfume for the first time. The Covid-19 pandemic has forced brands to think digital. While perfume sales have shown signs of recovery since lockdown began – UK sales of luxury eau de parfum and eau de toilette have […]

Fragrance brands

Fragrance brands are accelerating digital to address changing customer behavior

Within beauty, fragrance is a category that is seeing some of the biggest changes. Historically, brands have been slow to adopt robust e-commerce strategies because feeling the product in person is key to driving conversion. Today, brands are revamping their e-commerce strategies to adapt to the current shopping climate and emerging changes in customer behavior. […]

Fragrance brands

L’Oréal will buy the perfume brands Mugler and Azzaro from the Clarins group

Exclusive acquisition negotiations in progress​ L’Oreal entered into exclusive negotiations with the Clarins group in July this year, stating that the fragrance was “in the heart”​ of its global growth strategy. At the time, Clarins said a sale to L’Oréal would fulfill the group’s ambition to ensure its beauty business reaches its full potential. “The […]

Fragrance brands

How Clean Scent Brands are Changing the Beauty Industry for the Better

You have no idea what’s in your perfume. Of course, there’s a top note of rose and a middle note of jasmine and a musky, amber base (or something to that effect). But the chemicals that create these scents? You don’t know, the brand that makes your perfume might not even know, and according to […]

Fragrance brands

7 Sustainable Fragrance Brands Making Planet Earth A Priority – WWD

From ingredient suppliers to beauty behemoths to small niche fragrance brands, sustainability is increasingly on the mind of the fragrance industry. In the past year alone, IFF merged with Frutarom in a massive $7.1 billion deal, fragrance house Firmenich invested in Guatemalan producer of natural essential oils Nelixia and Givaudan bought Expressions Parfumées in June […]

Fragrance brands

Three perfume brands that think outside the box (and create mind-blowing scents)

Perfume is such a personal thing and can often be a significant expense. Therefore, when buying, we often look for a uniqueness or a new take on the brand we are buying from. Here are the brands that are changing their olfactory perspective… THE LABORATORY Why they are unique: They believe the future of luxury […]

Fragrance brands

Four Natural Perfume Brands You Should Know Now – WWD

DedCool Encouraged by her parents (the founders of natural skincare brand La Natura), Carina Chazanas created her first line of perfumes at the age of 16, an eponymous brand that evoked a young and feminine vibe. Eight years later, a penchant for masculine scents inspired tomboyish Chazanas to launch his second brand, DedCool, which is […]

Fragrance brands

The 90s are a unique opportunity for perfume brands

China has long been considered a small fragrance market, especially when compared to skincare or makeup. But with Chinese 18-25 year olds (post-90s) relating to fragrances in a very disruptive way, a historic window of opportunity is opening. Here are five key insights brands should know. 1. 175 million 18-25 year olds ago While China […]

Fragrance brands

A New Breed of Fragrance Brands Captures the Scent of Korea

If someone asked you what the Gangnam area of ​​Seoul smells like, how would you answer? “Very woody and very glamorous,” said Kim Su-hyang, creative director of her eponymous fragrance brand Soohyang. A whiff of citrus for the 24/7 shopping crowds of Dongdaemun. High notes of patriotic red pine for Namdaemun, South Korea’s first designated […]

Fragrance brands

9 Things You Probably Didn’t Know About How Perfume Brands Create Their Scents

Like most people, I have path too many perfume bottles lining the top of my dresser. I vape different scents all the time and revel in my fragrance wardrobe – not really thinking about the amount of work that goes into creating a new scent. Of course, I have a vague knowledge of top notes […]

Fragrance brands

How 4 Perfume Brands Are Selling Perfume Online Where There’s No Smell

Finding a signature scent has traditionally been a physical in-store experience. Makes sense – how can you tell if you like a scent without really, you know, smelling it? While it may not be possible to evoke the sense of smell in the digital space, according to a recent study L2 report, brands and retailers […]