Some of the most popular beauty brands are coming soon or are already available at Ulta Beauty.
Last year marked an important year for the beauty chain, which announced last summer that it had partnered with Target to open its own stores in 100 Target stores.
Additionally, major beauty brands such as Chanel Beauty and Fenty Beauty, among others, have announced over the past few months that their popular products will also be available in the Beauty Channel.
Here, WWD breaks down some of the new labels that are now or will soon be available from Ulta Beauty. Scroll to find out more.
The high-profile beauty brand shocked consumers when it was revealed on January 5 that its products were now available at Ulta Beauty. Some of the products include a clean line derived from natural ingredients and sustainable packaging, as well as a few of the brand’s other popular products such as its lipstick or water-fresh tint.
In February, it was announced on Rihanna’s official Instagram account that her popular Fenty Beauty line will soon be available in stores at Ulta Beauty starting March 6. The brand’s account also announced the news on its own page.
“Bout to be in my ULTA bag!!” said the legend of the singer-entrepreneur. “That’s right, I can finally confirm that @fentybeauty officially joins the @ultabeauty family!! March 6th.
In February, the label revealed that its products will be at Ulta Beauty starting February 14, including some of its most popular such as the Mighty Patch and Force Shield Superlight sunscreen, among others.
“I am thrilled to expand our relationship with Ulta Beauty, solidifying our position as the leading functional skin solutions brand with the number one beauty retailer in the United States,” said Ju Rhyu, co-founder and CEO of Hero, in a press release.
BeautyStat first started out as a blog and social media site that reviewed different beauty products before launching its own line. Created by Ron Robinson, a cosmetic chemist, the line has been featured at multiple outlets, with its Universal C Skin Refiner one of its best-selling products.
Last month, it was revealed that BeautyStat would enter 260 Ulta Beauty gates and online, with a deluxe trial size of its flagship Universal C Skin Refiner in all gates.
The clean beauty line, which caters specifically to Gen Z, offers non-toxic products with a focus on sustainability, right down to its packaging. Created by April Hardwick and Mark Veeder, who were also behind award-winning natural skincare brand Farmacy, Sk*p will soon be available in 100 Ulta Beauty stores starting this spring. No specific date has yet been announced.
The popular and cult hair-care brand hit Ulta Beauty stores shortly after the New Year. Olaplex has been around for a while now, and while users acknowledge its popularity and reviews since YouTubers loved the brand in 2016, it seems that the demand for his products is increasing with a second life on TikTok.
The skincare brand, which offers numerous SPF and sunscreen products, arrived in Ulta stores in February. Supergoop’s most popular items such as matte sunscreen, glow stick, game, clear screen and invisible sunscreen, among others, are now available at Ulta Beauty.
Rosen Skin Care
The skincare line arrived in Ulta stores in February, with their products such as Tropics Moisturizer, Tropics Toner and Break-Out, among others, now available in stores. Rosen was founded by Jamika Martin and is focused on skincare with a focus on mass acne treatment.
The award-winning singer’s first-ever fragrance, which she launched last fall and which is also cruelty-free and vegan, landed in Ulta stores and online in January. In a world of celebrity endorsements and cosmetic lines, Eilish told WWD that she chose perfume because of its specific relationship with perfume. “It’s involved in every ounce of my life and everything I do,” she said.
Founded by Becky G, the Latinx-founded beauty brand became available on Ulta.com on March 7 and in stores March 13. The brand is dedicated to celebrating and supporting Latinx heritage and culture. Tresluce launched in June 2021, with its products containing a key ingredient in blue agave, sourced from Jalisco, Mexico.
The brand, which launched last year, will enter more than 1,000 Ulta Beauty doors next month with its full assortment. Currently, it’s only sold through the brand’s website and covers makeup and skincare. Prices range from $16 to $24. REM Beauty may be new to Ulta, but Grande is not. The retailer offered Grande’s fragrance lines, which originally launched in 2015.
Hally Hair is the first ammonia-free foam hair dye ever released to Gen Z. The brand offers products such as Color Cloud, which is a foaming hair dye that washes out in four to six weeks, and Fluffy G, a treatment gloss for hair. for all hair. Apart from normal hair colors like brown, black, blonde, and red, Color Cloud also comes in vibrant shades like Blue Crush, Rose Gold, and Purple Avalanche.
Andrew Fitzsimons hair
Celebrity hairstylist Andrew Fitzsimons launched his eponymous beauty brand, incubated by Maesa, in March. With an initial offering of 27 products, all priced at $14 each, the brand entered the UK and Irish markets at Boots, Ulta Beauty in April and a June launch in Germany at retailer Müller.
The popular hair care and beauty brand is best known for its best-selling products such as Babassu Oil & Mint Deep Conditioner, White Peony Leave-In Conditioner, and Avocado Moisturizing Hair Milk, among others. Since its launch in 2014, Mielle Organics has become extremely popular for its blend of amino acids, herbs and minerals to offer a range of natural beauty products.
Founded by two women, Sally Mueller and Michelle Jacobs, the line offers innovative solutions for women going through menopause, with products that help combat hot flashes, low libido and sleep disturbances, while offering staples like retinol cream and antioxidant face serum.
The personal care brand, which is also clean, vegan and cruelty-free, offers a range of products for everyone, regardless of gender identity, emphasizing inclusivity, diversity and fluidity. Its products include New Moon Balm, Cosmic Dew Water Cleanser and Luna Pimple Patches.
Known as the smelliest sunscreen, Vacation stresses the importance of “enhancing leisure” and “exceedingly good” when it comes to their products, ensuring that its users are both protected from the sun while enjoying a good time.
Check this article for more updates as brands enter Ulta Beauty.
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