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Egyptian Coffestival gala unites coffee lovers and brands – Xinhua

An exhibitor prepares coffee during a coffee festival in Cairo, Egypt, March 5, 2022. The intriguing aroma of coffee filled a posh hotel in the Egyptian capital Cairo during the third annual coffee festival from the country. Called Coffestival, the three-day event which already ended on Saturday brought together professionals, local specialty coffee brands, cafes, distributors and caffeine lovers. (Xinhua/Ahmed Gomaa)

CAIRO, March 5 (Xinhua) — The intriguing aroma of coffee pervaded a posh hotel in Egypt’s capital Cairo during the third annual coffee festival in the country.

Called Coffestival, the three-day event which already ended on Saturday brought together professionals, local specialty coffee brands, cafes, distributors and caffeine lovers.

With live jazz music during the gala, visitors explored many different coffee specialties, preparation methods as well as coffee and grinding machines.

“Our goal is to develop coffee culture in Egypt and market our new products to coffee lovers,” Mohammed Amir, manager of a local coffee brand, told Xinhua.

“It’s a celebration of coffee and it’s important for Egyptians who love coffee,” Amir added.

According to the Coffee Division of the Cairo Chamber of Commerce, Egypt imports about 70,000 tons of coffee per year, and the most populous Arab country imports all of its coffee consumption due to its unsuitable climate for coffee cultivation.

Coffee is the second most popular drink after tea in Egypt, the chamber said.

“We care about customers’ taste. That’s why we work to develop our coffee products and serve the highest value of coffee,” Khater Abdul-Mohsen, an employee of a Yemeni company working in Egypt, told Xinhua. .

Abdul-Mohsen said his company uses high-quality coffee beans grown in Yemen and their brand is working to attract more Egyptian coffee lovers by serving delicious and affordable coffee.

For a newly established company in Egypt, the festival is a great opportunity for the company to market its products and allow coffee lovers to see the art of coffee making with their own eyes, he noted. .

“We can also meet industry professionals from other Egyptian companies to exchange expertise and make business deals,” Abdul-Mohsen revealed.

For coffee lovers, the festival gives them an insight into the best roasters and specialty cafes to enjoy a unique coffee culture.

“I’m addicted to coffee and I want to know more about coffee. That’s why I’m here,” Abdul-Aziz al-Fiqi, a doctor from Cairo, told Xinhua while touring the festival stalls.

“Seeing so many brands of coffee helps me choose the best taste and the highest quality…The festival allows fans to choose their favorite coffee from a wide variety of products,” said Al-Fiqi, who visited the festival for the first time.

People attend a coffee festival in Cairo, Egypt, March 5, 2022. The intriguing scent of coffee filled a posh hotel in Egypt’s capital Cairo during the third annual coffee festival in the country. Called Coffestival, the three-day event which already ended on Saturday brought together professionals, local specialty coffee brands, cafes, distributors and caffeine lovers. (Xinhua/Ahmed Gomaa)

A woman tastes coffee during a coffee festival in Cairo, Egypt, March 5, 2022. The mesmerizing aroma of coffee filled a posh hotel in the Egyptian capital Cairo during the third annual coffee festival from the country. Called Coffestival, the three-day event which already ended on Saturday brought together professionals, local specialty coffee brands, cafes, distributors and caffeine lovers. (Xinhua/Ahmed Gomaa)

An exhibitor prepares coffee during a coffee festival in Cairo, Egypt, March 5, 2022. The intriguing aroma of coffee filled a posh hotel in the Egyptian capital Cairo during the third annual coffee festival from the country. Called Coffestival, the three-day event which already ended on Saturday brought together professionals, local specialty coffee brands, cafes, distributors and caffeine lovers. (Xinhua/Ahmed Gomaa)