Durability is undoubtedly the need of the hour. These ethical perfume brands have understood this well.
A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution in our way of life which is adapted to the needs of an environmentally friendly life. This change has also been seen in the fashion world where leading brands such as H&M and Zara are working on ways to reduce pollution caused by unused clothing. Ethical jewelry brands are creating products from recycled materials and responsibly sourced gemstones, while vegan fashion is seeing a surge in demand.
Not to be outdone, the fragrance industry is witnessing the rise of companies that use natural ingredients in their fragrances and package their products in recycled materials. These ethical fragrance brands also ensure that their products are cruelty-free and do not harm animals.
So if you’re considering buying a new perfume, how about considering these options?
These ethical perfume brands will make you smell divine and contribute to a better environment –
Created by Hollywood actress Michelle Pfeiffer, the brand has been certified by the Environmental Working Group, which approves products if they meet strict criteria of safety and health standards, including the non-inclusion of any ingredient mentioned in the “restricted” and “restricted” designations of the group. “Unacceptable” lists. Similarly, the Cradle to Cradle Products Innovation Institute awarded Henry Rose the Gold standard, an extremely high product sustainability rating awarded when a brand meets multiple environmental parameters, including C2C emissions standards set by the institute.
Made in collaboration with perfumers Yves Cassar and Pascal Gaurin, the products are hypoallergenic, without known or suspected carcinogens, and are free of formaldehyde, parabens and phthalates. With the first edition launched in 2019, the label has so far produced seven unisex fragrances. Recyclable boxes and glass bottles are used for packaging, each bearing full information on the ingredients used.
There are six fragrances marketed under this brand founded by celebrity makeup artist Rosie Jane Johnston in 2010. The fragrances are certified cruelty-free by Leaping Bunny – a certification provided by the Coalition for Consumer Information on Cosmetics, which includes eight national privacy protection countries. animal groups. The products are packaged in 100% environmentally friendly recyclable material printed with vegetable-based ink. Botanical and safe synthetic ingredients are used in the fragrances, all of which are free of parabens and phthalates. Hand-blended in Los Angeles, each fragrance not only has an eau de parfum version, but also a perfume oil, travel spray, and body oil.
For the world
Founded in 2013, the company produces three fragrances – Empower, Envision and Together. All are made from 100% natural essential oils, with ingredients harvested around the world. It is the only fragrance manufacturer certified by the Natural Seal of Natural Products Association. The seal is awarded to products that are not tested on animals, use primarily biodegradable or recycled materials in packaging, avoid ingredients that pose health risks, and contain at least 95% natural ingredients or ingredients from from natural sources, excluding water. Pour le Monde also has PETA’s cruelty-free and vegan bunny logo, as well as a Leaping Bunny certification. In 2015, New York City recognized him as the winner of its Best for NYC campaign in the community category in Manhattan.
Founded in 2016, the Texas-based company is certified by Leaping Bunny and recognized by 1% for the Planet – an international organization whose members donate more than one percent of their annual revenue to environmental causes. Phlur is also certified by the non-profit organization B Lab for compliance with environmental standards, accountability and transparency. It is a policy not to use any plants listed as threatened on the International Union for Conservation of Nature Red List. All of its products are free of substances such as phthalates, phenoxyethanol, parabens and BHT. The perfumes are presented in opaque bottles made from 20% recycled glass. Vegetable paints are used and the boxes are made of 100% recycled cardboard. Besides 11 kinds of perfumes, it also produces body washes, lotions, deodorants, candles and hand sanitizers.
Maison Louis Marie makes everything from eau de parfum to body oil and candles to deodorant in four broad categories: earthy and woody, floral, fresh and warm, and spicy. There are over 10 types of scents to choose from, each named after a prominent member or place associated with the family. The company is a member of 1% for the Planet and its products are cruelty-free. According to the brand, synthetic ingredients are used to protect against known natural allergens, ensure endangered plants are not overused, and avoid animal products. For packaging, 100% recyclable boxes and FSC-certified paper are used.
Founded in 2017 by Cat Chen, a former employee of actress Jessica Alba’s The Honest Company, Skylar products are non-toxic and hypoallergenic. The brand bears PETA’s cruelty-free and vegan bunny logo and is also certified by Leaping Bunny. It follows a “5-Free Scents” philosophy, which means its products are free of parabens, phthalates, synthetic colors, SLS, and animal-derived ingredients. The packaging is also made of renewable and recyclable materials. Apart from perfumes, the brand also sells body washes, body lotions, deodorants, hand creams and hand sanitizers.
Featured and hero image courtesy of Kailey Sniffin via Unsplash
This story first appeared on Lifestyle Asia Hong Kong