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Farfetch dives into beauty – here’s what to buy first

Make way for beauty’s new luxury destination on Farfetch with the retailer’s cutting-edge skincare, makeup, hair, fragrance, bath, body and wellness collections all launching today.

More than 100 brands – from around the world to indie – have joined the platform, where shoppers can also experience innovative fitting technology and join a community led by the “Farfetch Beauty Global Collective”. Artists like makeup artists Erin Parsons and Isamaya Ffrench (pictured, top), dermatologist Dr Michelle Henry and cosmetic chemist Michelle Wong help form the committee of visionary industry insiders ready to educate and inspire.

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“We knew we had to deliver beauty in a ‘only on Farfetch’ way – combining our expertise by bringing together a diverse community of expert voices that resonate with the modern beauty shopper and their needs,” says Holli. Rogers, Farfetch brand manager. .

The launch celebrates “the emotions attached to choice and self-expression as well as the feelings it evokes knowing that beauty is subjective,” Rogers continues. It’s also about “pushing the boundaries between the physical and the digital to further enhance our perception of beauty,” she says, explaining that the creation of 2D and 3D try-on skins celebrates the transformational nature of beauty by as a mode of identity in contemporary culture.

The reveal of beauty on Farfetch coincides with the company’s acquisition of specialty beauty retailer Violet Gray earlier this year, as well as the launch of beauty at Browns Fashion – a regularly rotating edition of established and emerging beauty brands available online and in store at London-based luxury retailer.

As other beauty fans will agree, it’s a very exciting time for retail.

Below shop BazaarA selection of some of the best beauty buys on Farfetch:

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