Fragrance brands

Fifty One East presents spectacular collections of exotic brands at DJWE 2022

Fifty One East, Qatar’s “favorite department store”, showcases some of the latest, exotic and immaculate collections from leading global brands in its pavilion at the Doha Jewelery and Watch Expo (DJWE) 2022 at the exhibition center and the Doha Congresses.
The spectacular pavilion of Fifty One East at the heart of the exhibition attracted a large number of visitors from the first day and visitors could admire the superb collections of different brands.
During the most anticipated DJWE 2022, held under the patronage of HE Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, Fifty One East unveiled a never-before-seen collection of jewelry and exquisite watches by the world – renowned brands.
Fifty One East continues to stand out once again with its distinguished services, expertise and the inimitable ambience of the pavilion’s design which consists of six entrances, an elegant reception area and six VIP rooms that ensure a inspiring and memorable to its visitors.
Global brands present at the pavilion include: Rolex, CHANEL, Boucheron and TUDOR who present their novelties in dedicated stands, while other trendy names like Akillis, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Ginette NY , leBebé, Marina B , Pandora, Piero Milano, Wolf and Yvan Tufenkjian will present their latest collections in a multi-brand space.
Bader al-Darwish, President and CEO of Fifty One East, said: “It is with great pride that Fifty One East once again participates in the Doha Jewelry and Watch Expo, which returns as in-person event, marking renewed optimism as life resumes after two difficult years of global pandemic. This year, as always, our aim is to enhance the customer experience and create lasting impressions by showcasing world-class brands that are renewing their faith in Doha as the epicenter of timepieces and jewelry in the region. We look forward to welcoming our discerning customers to experience all that Fifty One East has to offer at this year’s event.
“On behalf of Fifty One East, I would also like to take this opportunity to thank the organizers of DJWE, for their vision and professionalism in ensuring its status as the region’s key industrial exhibition. May the success continue for many decades to come,” he added.
In a dedicated space, Rolex presents its latest timepieces that underpin the spirit of optimism and innovation in the world of watchmaking. In its perpetual quest for excellence, the brand constantly improves the aesthetics and technologies of its emblematic timepieces. Visitors can choose from classic and new collections of various models that appeal to watch lovers.
This year, CHANEL is presenting pieces from “Collection N°5”, the first High Jewelry collection ever dedicated to a perfume. From the bottle to the trail, the extraordinary pieces presented express the different facets of the N°5 perfume, which is celebrating its 100 years of notoriety. In addition, CHANEL invites its customers to discover their style vocabulary and gives them the codes to choose how to wear their necklace, bracelet, ring or earrings from the various fine jewelry collections.
Boucheron gives its customers access to selected pieces from the brand’s High Jewelry collection, Contemplation, which aims to capture the intangible by revealing the ephemeral beauty of the natural world. The French Maison also presents its latest spring-summer novelties from the classic, contemporary and emblematic Quatre collection which is constantly reinvented. In addition, Boucheron presents pieces from its fascinating collection, Serpent Bohème, which masterfully embraces femininity and other carefully selected timeless creations.
In this edition of DJWE, TUDOR presents its latest collection released during Watches and Wonders Geneva 2022, including a brand new model, Black Bay Pro, with integrated GMT function.