The company has reached 200 stores after experiencing massive online and in-store growth over the past year and a half.
Their latest store launched in Southport earlier this month and that means the brand now has a total of 203 stores across the UK.
Sanjay Vadera, Owner and Managing Director of The Fragrance Shop, said: “This is a major milestone for the business – we are a family business, and now we are celebrating our 200th The Fragrance Shop store, carrying our portfolio global stores at 203. across the UK. The last 18 months have been difficult for consumers and the UK high street as a whole, but it is a testament to our customers that we are able to continue to grow and open new stores to meet demand.
Following store launches in Harrow and Cambridge this year, the retailer now plans to open 20 new stores a year across the UK.
Vadera added, “We are committed to continuing to expand our physical store presence, enabling The Fragrance Shop to convey our passion, innovation and expertise to our dedicated face-to-face shoppers, and to offer more jobs to local people to stimulate the economy. With The Fragrance Shop continuing to grow – both in-store and online – we have more exciting plans in the pipeline for the future.