Fragrance brands

Placer.ai: Ten retail brands to watch in 2022

An eclectic range of retail brands (and a fitness chain) have big plans to expand their presence this year and beyond.

A new report from foot traffic analytics firm Placer.ai identifies 10 growing brands to watch over the coming year. Each of the brands has seen substantial growth in foot traffic or footprint over the past year.

Here’s a quick recap of the 10 brands in the report.

all the birds: The digitally native sustainable shoe brand has made the leap to brick and mortar with 32 stores, but it’s just getting started. In filings with the Securities and Exchange Commission for its IPO, the company said it was in the first phase of a ramp-up “to hundreds of potential locations in the future”.

Arhaus: The furniture retailer targets high-income households (those with household incomes over $100,000), which continue to rise as a percentage of household ownership in the United States. Arhaus currently has over 70 stores, with an ultimate goal of over 165 locations nationwide. It recently introduced a smaller design studio format.

fitness flasher: The affordable fitness chain has seen two-year visits soar, with visits in Q4 2021 up 33% from Q4 2019. It shows no signs of slowing down as consumers seek – engagement alternatives to more expensive health clubs.

Burlington: The off-price retailer is accelerating its expansion and expects to open approximately 120 new stores in 2022, and 130 to 150 new stores per year. The chain’s new prototype measures around 32,000 square feet compared to its previous average of 42,000 square feet. The smaller format increased the pool of potential real estate sites and allowed the business to operate with a smaller inventory.

dutch brothers: Rapid growth, Oregon-based drive-thru cafe chain that went public in September, currently has more than 500 locations, with plans to open at least 125 locations this year. In its filing, Dutch Bros. said it hopes to eventually have 4,000 stores, with the majority of its growth to be company-owned.

“For all the benefits of growth through franchising, company-operated stores may have an easier time adapting quickly and maintaining brand integrity in a highly dynamic and ever-changing environment,” noted Place.ai.

gopuff: The online food delivery company has begun opening its micro-distribution centers to the public, including in San Francisco, Texas and Florida.

In addition, its acquisition of 161 BevMo! According to Placer.ai, stores in California, Arizona and Washington and Liquor Barn’s 23 location in Kentucky are reporting more aggressive retail expansion in 2022, both organically and through acquisition.

pop shelf: Dollar General’s new format targets a younger, wealthier, more suburban shopper who likes to hunt for a bargain with continually changing merchandise. Most items are under $5. The company plans to open around 1,000 Popshelf stores by the end of 2025, starting in 2022 with the addition of 100 locations.

Raising Cane’s Chicken Fingers: The fast food chain, which opened its 600and location in January, plans to open 100 new stores in 10 new markets in 2022. Average visits per brand unit increased by 23.7% between the fourth quarter of 2019 and the fourth quarter of 2021.

“The brand has benefited from two key trends in the restaurant industry post-COVID: drive-through and menu simplicity,” Placer.ai said, noting that it was ahead of the curve with its locations. multi-lane drive-thru.

Sephora at Kohls: the 2,500 square feet Kohl’s in-store Sephora boutiques are designed to offer an experience that mimics the look and feel of a standalone Sephora, with an assortment including prestige makeup, skincare, hair and fragrance brands. Currently some 200 stores are open, with plans to add 400 more in 2022, towards a target of 850 stores by 2023.

According to Placer.ai, stores renovated with Sephora stores have consistently outperformed non-renovated stores year over year every week since reopening.

Warby Parker: One of the first online retailers to commit to brick-and-mortar retail, Warby currently has over 160 stores, with 35 new ones opening last year.

“The company’s unique strengths lie in its vertical integration and ability to leverage data,” Placer.ai said. “Vertical integration gives Warby fast-turnaround production capabilities and enables the brand to sell merchandise that is consistently on-trend and in style, with inventory turns five times a year versus twice the traditional industry standards.”

According to the report, Warby Parker saw foot traffic in its stores increase by around 75% between September 2020 and December 2021.

To read the full report, Click here.