Fragrance brands

Placer.ai: Ten retail brands to watch in 2022

An eclectic range of retail brands (and a fitness chain) have big plans to expand their presence this year and beyond. A new report from foot traffic analytics firm Placer.ai identifies 10 growing brands to watch over the coming year. Each of the brands has seen substantial growth in foot traffic or footprint over the […]

Fragrance brands

Harmay partners with Firmenich to develop fragrance brands

Privately held Swiss fragrance and flavor company, Firmenich, has signed a strategic agreement with Chinese beauty retailer, Harmay, to expand the fine fragrance category in China. Under the agreement, the two companies will develop new fragrance brands, concepts, experiences and models, Firmenich said. The partnership with Harmay follows the opening of Firmenich’s Customer Experience Studio […]

Fragrance shop

The Fragrance Shop sales increase over Christmas thanks to online demand

The company said it had transformed into a “phygital” retailer // The Fragrance Shop sales increase over the Christmas period after strong online performance // Overall sales increased by 38% in the 6 weeks to January 1, 2022 The Fragrance Shop saw strong sales over the Christmas period, driven by online performance. The fragrance retailer […]

Fragrance shop

Dior, Gucci and Paco Rabanne help The Fragrance Shop record Christmas sales

Sales of Miss Dior, Gucci Flora and Dior’s Paco Rabanne Phantom helped The Fragrance Shop achieve record Christmas sales in 2021. The Manchester-based company saw its overall sales increase by 38% in the six weeks to January 1, 2022, compared to the same period in 2019. The company added that its online performance helped boost […]

Fragrance brands

Australian online retailer The Profumeria aims to make more cult fragrance brands readily available for the local market

The Profumeria is an Australian e-commerce platform specializing in the import of locally made Italian fragrance and skincare brands. It was launched amid the pandemic last year by sisters Elissa and Vanessa Bartuccelli, who both have retail experience as buyers for international brands and department stores. “As Australians can’t travel and access these brands themselves, […]

Fragrance brands

Why the next wave of niche fine fragrance brands will come from Asia

Over the past decade, the perfume market has been disrupted by the arrival of niche perfume brands such as Byredo, Le Labo, Diptyque and Jo Malone. Although the big brands still dominate, they face fierce competition from these so-called cult brands as consumers move towards a more personalized and intimate scent experience. In 2019, Estée […]

Fragrance brands

Ethical perfume brands to know in 2021

Durability is undoubtedly the need of the hour. These ethical perfume brands have understood this well. A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we […]

Fragrance brands

Ethical and sustainable perfume brands to know in 2021

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we are taking action. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Elegant, sustainable and cruelty-free ethical perfume brands – Prestige Online

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Is your perfume long lasting? The best ethical perfume brands in 2021

A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]

Fragrance brands

Welcome to the era of famous home fragrance brands

Move over, celebrity fragrance. Celebrity-led home fragrance brands are taking center stage. The perfume and cologne industry has been inundated with celebrity names for over two decades, but many celebrities have shed light on home fragrances over the past 12 months. Singer Kacey Musgraves collaborated with Boy Smells on a candle that launched in February […]

Fragrance brands

How Fragrance Brands Are Digitally Adapting to a Pandemic Holiday Season

This story is part of our week-long series on strategic fashion and beauty brand trends for the holidays of 2020. To drive sales during the end-of-year gifting season, fragrance brands are turning to digital tools rather than enthusiastic department store salespeople. Perfume relies on the holiday season more than any other category. According to Data […]

Fragrance brands

How fragrance brands are engaging customers and driving sales in the face of pandemic challenges

This also means that most e-commerce sales are product reorders (i.e. repeat purchases), rather than consumers buying perfume for the first time. The Covid-19 pandemic has forced brands to think digital. While perfume sales have shown signs of recovery since lockdown began – UK sales of luxury eau de parfum and eau de toilette have […]

Fragrance products

India Fragrance Products Market Snapshot, 2020: Pocket Scents Have Been Popular – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The report “India Perfumery Products Market 2020” has been added to from ResearchAndMarkets.com offer. Scented products in the form of perfumes, colognes and deodorants have risen to prominence as essential personal care products in recent years. The perfume market in India is expected to reach INR 139.44 billion by 2024, growing at a compound […]

Fragrance brands

How Clean Scent Brands are Changing the Beauty Industry for the Better

You have no idea what’s in your perfume. Of course, there’s a top note of rose and a middle note of jasmine and a musky, amber base (or something to that effect). But the chemicals that create these scents? You don’t know, the brand that makes your perfume might not even know, and according to […]

Fragrance brands

7 Sustainable Fragrance Brands Making Planet Earth A Priority – WWD

From ingredient suppliers to beauty behemoths to small niche fragrance brands, sustainability is increasingly on the mind of the fragrance industry. In the past year alone, IFF merged with Frutarom in a massive $7.1 billion deal, fragrance house Firmenich invested in Guatemalan producer of natural essential oils Nelixia and Givaudan bought Expressions Parfumées in June […]

Fragrance brands

How 4 Perfume Brands Are Selling Perfume Online Where There’s No Smell

Finding a signature scent has traditionally been a physical in-store experience. Makes sense – how can you tell if you like a scent without really, you know, smelling it? While it may not be possible to evoke the sense of smell in the digital space, according to a recent study L2 report, brands and retailers […]