Finding the perfect lip color is no small feat.
On the one hand, we are spoiled for choice. There are more lipsticks, liners, glosses and tints on the market than one could ever hope to wear in a lifetime. On the other hand, of course, this means that looking for perfection is like looking for a needle in a haystack.
To help you in your quest for The One, we’ve compiled a list of seven of the best new lip products on the market right now, from true reds to perfect nudes and everything in between.
Wonderskin Peel & Reveal Lip Kit
Wonderskin’s world-renowned Peel & Reveal Lip Kits have been one of the very few lip products to gain traction throughout the pandemic, thanks to some very clever mask-proof technology. . Its two-step, naturally-based lip stain is water-resistant (cheers!), transfer-proof (pick-up!), and alcohol-free, leaving lips flushed in your color of choice for hours .
You simply apply the Lip Masque (the color), activate with the Lip Activator (a mist), peel off, and go on with your day. Even better? They launched two new shades for lipstick lovers; Glamour, a classic warm red, and Divine, a burgundy with cold tones.
Our favorite product: The Divine lip kit is everything its name suggests: a rich, majestic burgundy that will brighten up any smile.
Beauty Vesta London
Independent beauty brand Vesta London is a must-have for nude lip lovers. They’re experts in the field, with a small but mighty collection of nude lip liners and highly pigmented lip glosses that suit all skin tones (and they’re eco-friendly, cruelty-free, and vegan, to boot !).
Whether worn alone or with one of Vesta’s lip liners (Mood, Meet and Complete), the four must-have nude glosses (A romantic date, Checkmate, Cloudy and poppin‘) are all enriched with shea and cocoa butter, leaving you with a powerful glow that is as nourishing as it is brilliant.
Our favorite product: Checkmate sits somewhere between nude brown and nude pink, offering a subtle yet ultra-romantic glow.
Ecooking’s new vitamin E and hyaluronic acid infused lipsticks are the ultimate box-tickers. As well as being available in a wide range of fast-wiping colors (created in collaboration with Danish makeup artist Nina Larsen), the ultra-hydrating formula also helps soften and smooth your lips when you wear them.
As one of Denmark’s fastest growing ethical skincare brands, honesty and transparency are also integral to Ecooking’s evolution into makeup. No product comes in an outer package, recyclable materials are used wherever they may be, and the formulas are also vegan, dermatologist-tested, and fragrance-free.
Our favorite product: It’s a difficult decision, but Flamenco Red might just be the most wearable red lip on the market.
SANN Nourishing + Tinting
SANN is a conscious beauty brand that organizes its products with intention, and its new multifunctional solid lip serums are no exception.
Leading with the Nourish + Care Solid Lip Serum (a colorless balm and serum that adds a soft glow), the brand’s lip range comes in three shades of Nourish + Tint Solid Lip Serums; Morning dew (a pale nude), Sunset (a coppery peach) and Savage (a deep bay). All are cruelty-free, vegan, sustainably packaged, gluten-free, phthalate-free, fragrance-free, and paraben-free.
Our favorite product: Sunset looks really, really gorgeous on darker skin tones. The happy medium between peach and copper.
Vieve Modern Matte Lipsticks
In just over a year, Jamie Genevieve’s VIEVE Modern Matte Lipsticks and Modern Lip Definers lipsticks have earned her a cult following.
Whether combined or worn alone, its comfortable creamy colors are long-lasting, smudge-proof and ultra-flattering. With many new shades unveiled this month, you might try the new Pinch lipstick with The Peach‘D a lip liner for a powerfully pigmented peach-pink pout or Laura lipstick (a berry red named after someone very close to Jamie) with Red Snape definition for a universally flattering red lip.
Our favorite product: The modern lip contour in Delighted is perfect for creating a defined “your lips better” finish.
LABED lip gloss
If you love the idea of full lips but want to avoid fillers, LABËD’s Lipjection Gloss might just be the answer to your prayers. Bridging the gap between beauty products and aesthetic treatments, the brand’s super-powerful plumping gloss goes on simply and boosts lip circulation in minutes.
Although there is no pigment in the product, the non-stick formula promotes natural lip color, which means it can be worn alone or with another lip color to create a custom look.
Our favorite product: The one and only lip gloss, of course. Best worn with lip pencils.
The new “clean color” brand Gen See is not only leading a revolution in cruelty-free, vegan, clean, high-performance makeup, but doing so with products so good, you won’t notice the difference.
Inside some of the most sustainable and ethical packaging in the industry, the recently launched brand launched four shades of “Pick Me Up Lip Matte Lipstick” (Irene, Selma, Pink and Daisy) and three shades of ‘Clean Sheen Cheek + Lip Color’ (in Apple, Apricot and Plum)—these mix easily to create beautiful custom colors in seconds.
Our favorite product: Irene lipstick finished with Apricot (on cheeks and lips) is basically a full face makeup in two products. Brilliant.