Fragrance shop

The Fragrance Shop opens its 200th brand store

The new store in Southport.
// The Fragrance Shop opens 200th brand store in Southport
// The Fragrance Shop said it now aims to open 20 new stores per year

The Fragrance Shop has chosen Southport as the location for the opening of its 200th branded store and is pursuing its ambitions to open 20 new locations per year.

The boutique’s launch last month brings the fragrance retailer’s global portfolio to 203 stores across the UK.

It comes after The Fragrance Shop said it had seen “exponential growth online and in-store” during the Covid-19 pandemic, with “booming business”.


READ MORE: The Fragrance Shop shows strong performance during the Covid pandemic


The retailer said it now aims to open 20 new stores a year.

So far in 2021, The Fragrance Shop has opened three new stores across the UK, with 10 more already agreed and in preparation for launch later this year.

“This is an important step for the company. We are a family business, and now we are celebrating our 200th store The Fragrance Shop, bringing our overall portfolio of stores to 203 across the UK,” said Managing Director Sanjay Vadera.

“The past 18 months have been difficult for consumers and the UK high street as a whole, but it’s a testament to our customers that we are able to continue to grow and open new stores to meet demand.”

“We are committed to continuing to expand our physical store presence, enabling The Fragrance Shop to bring our passion, innovation and expertise to our dedicated face-to-face customers, and provide more jobs for people local to stimulate the economy.

“With The Fragrance Shop continuing to grow both in-store and online, we have more exciting plans afoot for the future, so watch this space.”

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