Fragrance brands

The latest cosmetics and fragrance brands to boost sales via celebrities

Standing out from the crowd is tough for any business, but it’s especially true in the beauty industry where global beauty brands and independent brands of all shapes and sizes are constantly launching new products and vying for the attention of consumers. consumers.

Unique packaging is a great way to stand out on the shelf, but another simple strategy to differentiate a brand is to run a campaign featuring a celebrity brand ambassador, someone hired by a brand to present them in a positive light. , help increase brand awareness and work towards achieving company goals. Famous Brand Ambassadors can be any famous person, but most often tend to be actors and musicians.

According to data from Tap Influence71% of marketers believe ongoing brand ambassador campaigns are the most effective form of influencer marketing, not to mention a great way to reach new and existing customers.

With those stats in mind, here are some of the hottest recent celebrity brand ambassadors in the beauty industry:

America Ferrera – CoverGirl

Actress America Ferrera stars in her first CoverGirl campaign as an ambassador for the new Clean Fresh Skincare collection.

Launching nationwide in the United States in English and Spanish, the bilingual campaign is the first U.S. engagement for CoverGirl since being named the new brand ambassador in November 2021; and this marks the availability of Clean Fresh Skincare in stores nationwide, wherever CoverGirl is sold.

The recently launched skincare collection marks the latest step towards the brand’s vision of creating a better kind of beauty that’s cleaner, cruelty-free, vegan and more sustainable. Formulated with 100% vegan and clean ingredients such as TruClean Cactus Water, Meadowfoam Seed Oil, Rose Water and Vitamin C, the Clean Fresh Skincare line has been proven to improve appearance skin instantly and over time. In addition, there is a tinted lip balm to also moisturize the lips.

Yseult – L’Oréal Paris

In July 2021, L’Oréal Paris appointed award-winning French singer-songwriter Yseult as its new spokesperson.

Yseult uses her platform to champion inclusivity and body positivity, according to the company. She stars in beauty campaigns for L’Oréal Paris, including promotions for Les Nus by Color Riche and The New Volume Million Lashes Balm Noir.

“I am very proud to be able to share a message of peace, love, inclusivity and self-acceptance through L’Oréal Paris”, commented the singer. “Being a spokesperson for L’Oréal Paris means opening the doors of beauty to everyone. It means that my voice matters, that the voices of all women matter and above all that the voices of women like me are heard. It’s a message of self-confidence: Believe in yourself, never give up, and trust your sisterhood.

Loserfruit – elf cosmetics

In order to reach millions of passionate Gen Zs, who are less likely to engage in mainstream media, elf Cosmetics has partnered with Loserfruit in 2020.

You may not have heard of her, but Loserfruit (Kathleen Belsten) has the second largest global Twitch following for a female gamer and has amassed over 8 million subscribers on Twitch, YouTube, TikTok, Instagram and Twitter, so your kids might know her.

As part of the partnership, Loserfruit provides its audience – female and male – with engaging, platform-native content that incorporates their favorite elf cosmetics and skincare products.

“Fans are responding to Lufu’s passion and genuine, relatable personality,” said Kory Marchisotto, Marketing Director at elf Beauty. “We believe this makes her an ideal partner for elf’s mission to provide inclusive, positive and energetic beauty to our beauty world.”

Kate Beckinsale – MRVL Skin Solutions

In August 2021, actress and producer Kate Beckinsale became the face of MRVL new venture, MRVL Skin Solutions, a luxury anti-aging skincare line.

Beckinsale joined the brand after discovering the groundbreaking science and ingredients that go into MRVL Skin Solutions.

“I’m so proud and excited to be working with MRVL Skin. Effective skincare is what all women at all ages want,” Beckinsale said.

Tessa Thompson – Armani Beauty

In January 2022, the Armani beauty named American actress Tessa Thompson as her new face. Thompson will feature in both the Luminous Silk Foundation campaigns and the new Lip Power, shot by Swedish photographer Mikael Jansson.

“My idea of ​​beauty applies to every woman because it highlights her personality and her uniqueness. Tessa Thompson struck me with the radiant energy she exudes, the vibrant calm of her way of being. I am thrilled to be able to work with her and express a new facet of the feminine kaleidoscope of Armani beauty,” said Giorgio Armani.

Tessa Thompson added: “Our ideas of what is beautiful, culturally, are changing and becoming more inclusive. What I love about Armani is how it makes any type of woman feel better. .”

Saweetie – MAC

The 28-year-old rapper Saweetie was named MAC’s newest Global Brand Ambassador in September 2021.

The rapper is featured in MAC’s “Challenge Accepted” campaign, which challenges its users to put their makeup to the test against sweat, water, heat, cold temperatures, and more. MAC promises that its highly pigmented, quality, transfer-resistant and waterproof formulas will last against all elements (natural or man-made) all day long.

“‘Challenge Accepted’ means challenging a status quo, and I try to do that every day with my business, with my music, with the message that I send to the world,” Saweetie said. “Because I went to college, I was told something like, ‘Why would you be a rapper when you have a degree?’ But I challenge that. I’m going to do what I’m passionate about. So Challenge Accepted on the MAC side, on my side, I feel like we’re continuing to challenge the doubters.

Priyanka Chopra-Jonas – Max Factor

In July 2021, Max factor introduced actress, philanthropist and producer Priyanka Chopra-Jonas as its new global ambassador and creative collaborator.

Chopra-Jonas has joined Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.

“A brand with a rich heritage that spans more than 100 years, Max Factor is behind some of the most iconic and effortless beauty transformations in pop culture, and I’m honored to collaborate as a new global ambassador,” Chopra-Jonas said. can be someone’s most powerful asset, and it’s important to trust your beauty products. From makeup artists to people around the world, I know I’m in good company to share my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.

Anya Taylor-Joy – Dior

In 2021, Anya Taylor-Joy was named the new Dior Global Brand Ambassador for Women’s Fashion and Makeup.

The award-winning actress will represent the design house’s womenswear, designed by female artistic director Maria Grazia Chiuri, and its makeup, led by makeup image director Peter Philips.

Martha Stewart – Skin Key

Clé de Peau Beauté, a skincare and makeup brand, recently marked the launch of its TikTok account with Martha Stewart front and center in its campaign.

In the first video of a series, Stewart shares her top tips for taking selfies and humorously teaches us how to pronounce “Clé de Peau” for the Shiseido-owned French luxury skincare brand.

The clips Stewart created in partnership with Clé de Peau are “natural, fun and elegant all at the same time,” she said. Seduce. Each video was shot in different areas of her home, including her bathroom, kitchen, greenhouse, and cookbook library.

Adam Driver-Burberry

In 2021, Adam Driver was named the face of Burberry’s new fragrance, Burberry Hero. The perfume is the first fragrance created for the brand by the artistic director of the house Ricardo Tisci.

“I am very pleased to work with Burberry on this campaign, and with Riccardo Tisci to portray his first fragrance for the brand,” Driver said.

The campaign features Driver shirtless, running on a beach and riding a horse. Enlightened with bergamot and invigorated with juniper and black pepper, Burberry Hero is deepened by a heart of warm cedarwood from three mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.

Megan Rapinoe – Shiseido

In August 2021, two-time World Cup champion and co-captain of the United States Women’s National Team, Megan Rapinoe was named the new face of Shiseido, where she starred in its Power Is You campaign alongside other brand ambassadors, Ursula Corbero and Hikaru Utada.

“I only partner with brands that I align with and already use. Shiseido makes amazing products that were already part of my daily routine, so when a partnership came up, it was really a no-brainer to join forces. It means so much to me to partner with such an amazing company,” commented Rapinoe.

Created to promote the launch of Ultimune Power Infusing Concentrate 3.0, Shiseido recently announced that the campaign was a huge success. In December, Shiseido announced that the “Power is You” campaign video had surpassed 18 million views worldwide since its debut.

Through their unique stories, the “Power is You” video aims to “bring out the power of beauty within to transform everything into a beautiful force,” Shiseido says, and “bring about better change in society.”