1. 5 US beauty trends for 2022: A close look at areas to watch in the new year
The world is looking at the brink of another year, and for the cosmetics industry, that means another year of trends.
While none of us can see what’s coming, at CosmeticsDesign we’ve dug into our crystal ball of industry research, interviews, trends, launches and insights to bring you 15 global trends for 2022.
2. Essential Oils Could Have Uses in Cosmetics, But Still Pose Significant Challenges
Consumer and regulatory demands are pushing personal care brands to use more botanicals, pushing essential oils further away from fragrances and requiring more research.
An article was published in Cosmetics by a Spanish and Argentinian research team, Guzmán et al, which summarized the body of current knowledge on the use of essential oils and essential oil components in cosmetics and beauty products.
3. WATCH – Beauty Trends 2022: Global Cosmetic Insights from CosmeticsDesign
From hybrid cosmetics to menopausal beauty to recycled ingredients, the global editors of CosmeticsDesign guide you through the top 15 global trends to watch for 2022.
2021 has not been the revival we expected, and it has continued to be defined by the global COVID-19 pandemic which ultimately created both challenges and opportunities for the beauty industry.
4. “Shoppers want more than just UV protection”: Mintel’s insight into protective beauty products
SPF, UV, blue light, pollution: these claims are the bet of protection products, and consumers around the world are looking for their benefits. CosmeticsDesign spoke to Anna Keller, Global Principal Analyst for Beauty and Personal Care at Mintel, about consumer sentiment on protective beauty.
5. High-end skincare brand Evereden raises $32 million to prove its space internationally
Family-owned skincare brand Evereden is three years old but has just raised $32 million in Series C funding to expand its premium collection in its two main markets, the United States and China. CosmeticsDesign spoke with Kimberley Ho, Founder and CEO of Evereden, about the high-end family skincare market.
6. The pandemic has transformed beauty into an e-commerce based on customer service
With limited consumer access to in-store retail experiences, the pandemic has pushed beauty brands into e-commerce, and experts say there’s no turning back.
Shelly Socol, CEO of e-commerce and digital marketing company One Rockwell, said many companies had to quickly pivot to a more robust direct-to-customer model when the pandemic hit because most consumers didn’t have access to their usual sales channels.
seven. Dynamic mixing allows manufacturing to scale to small MOQ, turnkey needs
A Utah-based contract manufacturer has built a model that accommodates both large and small cosmetics companies with a suite of additional services.
Dynamic Blending, based in Vineyard, Utah, is a “turnkey” contract manufacturer that offers full R&D and manufacturing, as well as in-house design, marketing and brand execution services.
8. P&G Ouai acquisition part of larger multinational move to fill portfolio gaps, Euromonitor says
It’s brand acquisition season ahead of the New Year, and a Euromonitor research analyst says P&G’s acquisition of Ouai is part of a larger trend of multinationals absorbing cult-favorite indie brands.
The multinational’s acquisition of the haircare brand-turned-comprehensive personal-care brand, founded by famed hairstylist Jen Atkin, is accompanied by a wave of other independent acquisitions, such as P&G’s acquisition of the brand skincare company Farmacy, L’Oréal’s acquisition of skincare brand Youth to the People and Edgewell’s acquisition of razor brand Billie.
9. Recycled plastic packaging can be versatile and pose quality and environmental concerns
Plastic is a versatile packaging material, but it’s also a pollutant found all over the world, from the deepest parts of the ocean to the world’s highest peaks.
More and more brands are looking to use recycled plastic packaging, but this comes with some challenges.
10. Refill Revolution: Trestique brings a one-stop refillable makeup routine to promote repeat purchases
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around pencils and sticks has converted to a refillable model to give consumers a reason to come back.
New York-based color cosmetics brand Trestique began six years ago with the concept of a complete makeup routine of stick and pencil products. Co-founder and co-CEO Jack Bensason said the idea behind the brand was to create a simple, one-brand makeup routine.