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What to buy from Sofía Vergara’s fashion and fragrance brands – The Hollywood Reporter

Hollywood journalist launches its inaugural list of Top 10 Superstar Entrepreneurs of 2021, which also includes Drew Barrymore, Ryan Reynolds, Dwayne Johnson, Kristen Bell, Jennifer Garner and more.

years before modern family made her a household name, Sofía Vergara was crafting a business plan that went beyond her work in front of the camera. “She always knew exactly what she wanted,” says Luis Balaguer, CEO of Latin World Entertainment (LatinWE), the production company and talent management agency he and Vergara founded in 1994. , Sofía realized the potential beyond her salary as an actress and TV host This led to the calendar she made in 1995 – I was able to get a printer to produce 100,000 and give them to me on consignment; we ended up selling about 2 million.

“While I was still in Colombia, I realized that I could sell a lot of magazines by doing the cover,” says Vergara. Hollywood journalist, “I was a single mom, so my motivation was really to provide for my family, but it got me started thinking about other kinds of things I could sell and other ways to earn income.”

Fast forward to modern familyin 2009, and Pepsi, Kmart and Procter & Gamble came claiming sponsorship deals. His current business ventures include a growing partnership with Walmart as well as a furniture line with Rooms to take away; perfumes; And one eyewear collaboration with Foster Grant. Companies are attracted both by the authenticity of Vergara and by its considerable appeal to the Latin market.

“As a wife, mother, and Latina, Sofía knows how to engage her audience on all of these levels,” notes Alex Bort, senior vice president of global business development and innovation at LatinWE. “The consistency of who she is is behind a lot of her success.”

Beverly Hills-based LatinWE proved to be a game-changer, and not just for Vergara. “When I met Luis, we decided to launch LatinWE to help represent Latin talent more powerfully and in a new way that would create opportunities and allow them to be compensated fairly,” says Vergara. “From the beginning, we recognized and respected the enormous purchasing power of the Hispanic community. Leveraging this has been very important to my career, and helping other people leverage their own brands has always been part of what we wanted to do with LatinWE.

Sofía Vergara Intimates Cropped Hoodie and Joggers Set

$28

Buy now

The actress and America’s Got Talent the judge launched her relationship with Walmart in 2019 with a collection of jeans for sizes 0-20; double Sofia Jeans by Sofia Vergara, her success has led to lingerie, sleepwear, loungewear and activewear collections with the retailer, while shoes (designed not to conflict with a relationship she has with Payless Latin America), jewelry and home collections are expected as future expansions.

“We use great materials and design clothes with women’s bodies in mind,” Vergara says of the denim collection’s popularity. “It was so important to me that Sofía Jeans included the waistline so that women of all shapes and proportions could wear cool, flattering and affordable looks that made them feel beautiful.”

Vergara’s relationship with Foster Grant, meanwhile, debuted in 2020 and was born out of a personal need: She discovered she needed reading glasses and couldn’t find one “which, at in my opinion, were elegant and matched my personality,” says the actress, who turned 49 in July. “I didn’t want old lady glasses!” Philanthropic components are key too: for every pair of Sofía Vergara x Foster Grant glasses purchased, one pair is also donated to Restoring Vision, a California-based nonprofit that donates reading glasses to charitable groups helping people. underserved communities around the world, while EBY, the lingerie-subscription service Vergara founded with startup entrepreneur Renata Black in 2017, donates 10% of its profits to the Seven Bar Foundation, which helps women create their own small business through microfinance.

Food and entertainment are two categories Vergara says she also plans to pursue, calling them “big passions for me,” and a food product partnership with Sam Nazarian’s C3 is in the works.

But next for Vergara is a beauty collection, set to debut in spring 2022, with former Kiehl’s chairman Chris Salgardo as CEO. “I work with an amazing lab in Spain called Cantabria that makes skincare and sunscreen products that I’ve been using for years that are very popular in Europe, but hard to find in the US,” says Vergara. “It’s been great working with them because they really are leaders in innovation and technology and have been so open to what we wanted to create. It can be a long process, but I never want to rush anything. it is, especially not something that people are going to put on their bodies.Every time you create something new, it will take time to get it right.

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The best shop for fashion and beauty products from the brands of Sofía Vergara

Sofia Vergara Eau de Parfum

Sofia Vergara Eau de Parfum

Sofia Vergara Eau de Parfum

$21.79

on Amazon.com

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Sofia Vergara x Foster Grant Carmen Sunglasses

Sofia Vergara x Foster Grant Carmen Sunglasses

Sofia Vergara x Foster Grant Carmen Sunglasses

$31

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Sofía Jeans Women’s Bagi Boyfriend Mid-Rise Jeans

Sofía Jeans Women's Bagi Boyfriend Mid-Rise Jeans

Sofía Jeans Women’s Bagi Boyfriend Mid-Rise Jeans

$31

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Sofía by Sofía Vergara Body Spray for Women

Sofía by Sofía Vergara Body Spray for Women

Sofía by Sofía Vergara Body Spray for Women

$9.99

on Amazon.com

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Sofía by Sofía Vergara Women’s Wrap Dress

Sofía by Sofía Vergara Women's Wrap Dress

Sofía by Sofía Vergara Women’s Wrap Dress

$39

Buy now

A version of this story first appeared in the October 27 issue of The Hollywood Reporter Magazine. Click here to subscribe.