Fragrance brands

10 must-have, Indian-made, vegan cosmetic brands you should support

youp until a few years ago, we had no choice but to buy beauty products made with harsh chemicals and tested on poor animals.

Today, with the rise of sustainability, several local brands have successfully worked around the idea of ​​making eco-friendly and sustainable cosmetics that do not harm animals or your skin.

What else? They are now available in all price ranges.

So, here is our list of some of the best vegan and cruelty-free Indian cosmetic brands that you should try:

Lipsticks by Disguise

One of India’s first PETA-approved cruelty-free and vegan beauty brands, Disguise Cosmetics offers makeup and skincare products at reasonable prices.

The brand is famous for its amazing lipsticks with hydrating and smooth formulations. Apart from lipsticks, they offer a range of products such as eye shadows, eye pencils, and multi-purpose shimmer sticks that can be used as both highlighter and eye shadow.

Along with being vegan and cruelty-free, the brand also claims to be toxin-free, lead-free, paraben-free, alcohol-free, and sulfate-free.

To buy here.

2. A Beauty

like a beauty
like a beauty

A brand that promotes luxury clean cosmetics through sustainability, Asa beauty was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan in 2021.

Also 100% vegan and cruelty-free, the brand has embraced sustainability by using very little plastic and minimizing waste and offering plastic-free packaging. Plus, all of their products are refillable, so if you bought a boxed product, just order a refill next time. Their refill and recycle program allows customers to recycle empties and earn reward points that can be redeemed for products.

They offer a range of lip products, concealers, foundation and finishing powders, mascaras and more.

3. Iba Cosmetics

IBA Cosmetics
IBA Cosmetics

Launched by Grishma Teli and Mauli Teli in 2014, Iba Cosmetics is a 100% vegan, cruelty-free and halal-certified beauty brand.

The brand claims to use only pure natural ingredients while avoiding all animal-derived ingredients, alcohol, and harsh chemicals like ammonia, sulfates, parabens, etc. They offer a wide range of cosmetics, skin and hair care products as well as perfumes.

To buy here.

4. Kiro clean beauty

Kiro Clean Beauty
Kiro Clean Beauty

Another cosmetics brand that offers a wide range of makeup and skincare products, Kiro is known for its clean and vegan products. Additionally, cruelty-free, the brand has been transparent in listing its key ingredients which include several moisturizing oils, antioxidants, and other skin-protecting elements.

Also, the brand’s website has a feature where customers can choose their approximate skin tone to get product suggestions accordingly.

To buy here.

5. FAE Beauty

FAE beauty
FAE Beauty

Free and Equal beauty (FAE Beauty) offers makeup products suitable for all Indian skin tones and also formulated to work in hot climates. Their products are 100% vegan, cruelty-free, and paraben-free.

They are known for their interesting line of buildable matte lipsticks that are pigmented enough to cover any lip discoloration. In addition, they offer a 2-in-1 eyebrow gel and mascara, a gloss and also a range of care products.

To buy here.

6. GOOD Organics

Good Organic
Good Organic

BON Orgnanics, also known as Bio-Organic and Natural, is a USDA certified brand based in Auroville in Pondicherry. Their products are completely handmade, hand-filled, and made in small batches to lock in freshness.

Following Ayurvedic and ancient procedures, the brand’s products are vegan and cruelty-free, offering products ranging from skin and body care products to cosmetics, essential oils, and even pet care products.

7. Tinted Cosmetics

Cosmetic tincture
Cosmetic tincture

The brand launched by Sabrina Suhail, a makeup artist with over 15 years of experience, offers a range of products that includes lip balms, lipsticks, foundations and concealers. All of their products are vegan, cruelty-free, paraben-free, and sulfate-free.

They are unique in offering an option to customize lipstick shades and foundations to suit your skin tones through their website. Plus, their products are refillable and an effort to minimize waste.

8. Earth Girl

earth girl
Concealers by Daughter Earth

This brand uses a formula that blends Ayurveda and biochemistry to provide the best quality products. All of their products are plant-based and therefore are vegan and also cruelty-free.

The brand claims to use part of its revenue to educate underprivileged girls and also for wildlife conservation. They offer a limited line of skin care, hair care, and makeup products like concealer, lipstick, eye shadow, and more.

To buy here.

9. Echt belle

Echt beauti
Echt Beauti

Another sustainable Indian beauty brand that makes products with 100% organic, cruelty-free and vegan ingredients.
Their products are formulated with Ayurveda and offer a range of lip and eye makeup products which mainly includes lipsticks, eyeliners and mascaras.

To buy here.

10. The beauty of Nyor

Nyor, which means “dewdrops” in Assamese, is a brand that creates delicate and safe beauty products.

Founded in 2018, their products are paraben-free, cruelty-free, and vegan, certified by PETA. The brand claims to have worked with top cosmetic chemists in the UK and Italy to develop products that are safe and contain first-class ingredients.

The brand offers a range of lipsticks that suit all Indian skin tones.

Edited by Yoshita Rao