Fragrance products

14 Skincare Products to Nail the “Coastal Grandma” Aesthetic

The Coastal Grandmother aesthetic has taken over social media. If you haven’t heard of this trend yet, let me give you an idea of ​​what we’re working with. Imagine Oprah in her garden in expensive, but not warm knitwear. Emily Gilmore retires by the sea in a crisp white shirt Gilmore Girls: A Year in the Life. Ina Garten, concocting a lemon cake in a large white kitchen, windows open to the chirping of birds. Imagine, above all, literally any protagonist of Nancy Meyers’ film, namely the roles of Meryl Streep and Diane Keaton.

These women are interested in the simpler but also the finer things in life, walks through the farmer’s market, chamomile tea, beige monochrome outfits and a bushel of hydrangeas scattered throughout the house. If you want to lean into the Coastal Grandmother aesthetic, start with your skincare. We’ve put together a list of products suitable for a coastal grandma’s skincare routine.

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Winemaker’s Daughter Active Botanical Serum ($325)

Something about Vintner’s Daughter is painfully Coastal Grandmother-esque. Maybe it’s the minimalist packaging coupled with the fact that we all know how luxurious it is, like a woman wrapped in a beige pashmina shawl. This serum contains 22 nutrient-rich botanicals that help nourish the skin and restore moisture.

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Jones Road The Oil Stick ($26)

Jones Road looks like a cul-de-sac on the sea where a coastal grandmother might live, so it’s no surprise that the brand makes great beauty products for the coastal type. The Oil Stick lets you glide on a dewy complexion in seconds, so it constantly looks like your cheeks have been kissed by the salty sea air.

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Undaria OSEA Algae Body Oil ($78)

As a coastal grandma, you’re essentially contractually obligated to have a product from Malibu-based OSEA, and it’s one of the brand’s best. This seaweed-infused body oil is an aromatherapy experience that provides marine hydration for softer, firmer, healthier-looking skin.

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Elemis Pro-Collagen Neroli Cleansing Balm ($40)

The Coastal Grandma loves her well-worn rituals and process of taking care of things, so you just know she’s doing a double cleanse. Elemis Pro-Collagen Cleansing Balm comes in two scents, but we have a feeling the coastal grandma would love the citrus-scented, antioxidant-rich neroli.

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Caudalie Vinopure Purifying Cleansing Gel ($28)

The coastal grandma is known for soaking in a glass of red after a long day picking plump tomatoes from her garden and sweeping the beach for sea glass, so why not infuse your skincare routine with skin with a little vino. Caudalie’s Vinopure line uses organic grape water along with other natural ingredients to give you a clearer, even complexion.

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Oil Bath for the Senses Susanne Kaufmann ($78)

This oil is the perfect pairing for Coastal Grandmother’s large clawfoot tub. Immerse yourself in the scents of patchouli, lavender, rosemary and ylang-ylang before slipping into white linen sheets.

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La Mer The Concentrate ($210)

Every coastal grandmother should have a La Mer product in her arsenal. This concentrate helps soothe the skin and protect against environmental aggressors, which you are bound to come into contact with while dining by the sea or biking alongside rows of hydrangeas on the Cape.

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Chanel Le Blanc Intense Brightening Foaming Cleanser ($60)

Coastal grandmas keep it classy without blatantly showing off their wealth. A subtle countertop Chanel cleanser is the ultimate indulgence, and the brightening and cleansing abilities of this product are top notch.

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Lord Jones Whole Plant Formula Lip Balm ($19)

You’re no ordinary grandma, you’re a coastal grandma, which means you’re pretty cool and kind of CBD depressed. This soothing lip balm, with a hint of fresh grapefruit scent, will keep your lips feeling silky soft.

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