You go in to get some detergent and leave with a bag filled to the brim with makeup. Sound familiar? If you’re like us, you can’t do Target run without moseying in the beauty aisles. And we don’t blame you (or ourselves) – the retailer has an impressive product portfolio that gives other mass-market beauty retailers a run for their money. Not to mention, Target’s 2021 partnership with Ultimate Beauty was the beauty glow of the century, and made the most prestigious lines we all know and love way more accessible.
Whether you’re loyal to a specific brand or prefer options, Target has it all. You’ll find drugstore favorites like Maybelline New York and cover girl, who continue to deliver viral formulas that rival their premium counterparts in all areas, including eyes, lips and complexion. You also have the Specific to target brands to like pixel (a proven favorite that’s all about the glow) and W3ll people (efficient and simple make-up and skincare products).
Finally, the retailer is full of brands that target a specific aspect of your makeup routine, like Arches and halos for all your brow needs and dashing diva for manicure essentials. No matter what type of shopper you are, it’s safe to say that Target is home to the best of the best makeup products under one roof — and IRL.
We know there’s an overwhelming amount of goodness to choose from, so we’ve rounded up 17 of our favorite makeup brands for you to explore the next time you hit Target. You’re welcome.
All products featured on Allure are independently selected by our editors. However, when you purchase something through our retail links, we may earn an affiliate commission.