Fragrance brands

How 4 Perfume Brands Are Selling Perfume Online Where There’s No Smell

Finding a signature scent has traditionally been a physical in-store experience. Makes sense – how can you tell if you like a scent without really, you know, smelling it? While it may not be possible to evoke the sense of smell in the digital space, according to a recent study L2 report, brands and retailers […]