* one reviewer says it’s even BETTER than Olaplex (which is over three times the price!). *
It’s the same brand that makes the MILky Piggy Carbonated Bubble Clay Mask that so many people swear by (and it looks damn cool).
Promising reviews: “I was very careful when lightening my hair, but sometimes the strawy feeling is unavoidable when bleaching. THIS PRODUCT IS MAGIC. I always went to my hairdresser when coloring, so I been blessed with beautiful hair but it made all the difference My hair is like silk or soft butter. So incredibly soft and shiny, I feel like a walking hair ad. My hair feels so hydrated and healthy, just as soft if not softer than my hair before coloring (highlighted for five years now). I will buy more before I run out, I will never stop using this product. FYI my natural color is dark brown at the roots and my hair looks healthier than a natural blonde IMO 🙂 ADD TO CART YOU WON’T REGRET IT. After your shampoo, load up your hair and do the rest of your shower, make it a long shower because you deserve it, and rinse with warm water.” —Meghan Davey
“I have 4c hair and was looking for a protein treatment for my fine, fragile hair. I had recently used a product in my hair that contained so much alcohol; it wreaked havoc on my hair, leaving it quite damaged I was very skeptical about this product as I have never seen anyone with my hair type use it. I was wrong to doubt this product, it left my hair beautiful and beautiful. I highly recommend it to anyone with natural or curly hair.” —Thérèse-Claire
Get it on Amazon for $7.90.
And check out the BuzzFeed Shopping editor’s review (pictured above) for his first-hand experience (it’s #1 in the post)!