For some Indian celebrities, getting into the beauty industry after a career is a natural move.
Indian celebrities are making a name for themselves in the beauty industry in two ways.
They collaborate with other beauty giants to launch their makeup line or independently start their own beauty business.
Since they already have many fans, most of their beauty products sell out as soon as they are launched.
Fans who idolize Indian celebrities are the first to get their hands on their beauty products.
The power of having a celebrity’s face or name on product packaging can be immense.
Each product created and named by a star becomes a collector’s item and an extension of that star’s personality.
Over the past few years, many celebrities, whether Indian or foreign, have entered the beauty industry and become successful entrepreneurs overnight.
DESIblitz features 7 Indian celebrities with their own makeup brands and beauty lines.
Beauty Manish Malhotra by MyGlamm
Manish Malhotra is one of India’s most popular and successful fashion designers.
He also happens to have one of the best celebrity makeup lines in the country.
Manish has worked closely with almost all Bollywood stars and his designs are loved by all.
Her designs are the definition of couture and her latest beauty adventure with MyGlamm has the word ‘luxury’ all over the place.
Built on the philosophy of celebrating glamour, Manish Malhotra’s haute couture makeup line is designed to make the woman feel glamorous and gorgeous in her own skin.
From the sleek black and rose gold packaging to the quality of every product in the makeup line, everything is a 10/10.
The makeup line currently includes highlighter sticks, blushers, eye shadows, nail polish, eyeliners, glitter mascara, face and body highlighter and lipsticks. matte and liquid lips.
Kay beauty by Katrina Kaif
More recently, Katrina Kaif created her beauty line called Kay Beauty.
The actress herself launched the brand in November 2019 in Mumbai.
Even before they were made available to consumers, the products made headlines as many stars indulged in promoting Katrina’s new venture.
Speaking about Kay Beauty to one of the biggest media houses, Katrina Kaif said:
“Makeup has been a big part of my journey; from a model to an actor to magazine covers and countless appearances.
“It’s always been one of my interests and something I’ve been passionate about.
“I’ve done a lot of makeup myself over the years.”
“With the knowledge of working with makeup artists and getting their advice, I knew it was something I wanted to do.
“I dreamed of creating a beauty brand like this, but you need a machine with the knowledge, the bandwidth and the product knowledge, and that’s where Nykaa came in.”
Lakmé Absolute Kareena Kapoor Khan by Lakmé
After making a name for herself in the Bollywood industry, Kareena Kapoor Khan then ventured into the beauty business.
In 2018, the actress launched her makeup line called Kareena Kapoor Khan by Lakmé Absolute.
It is her very first makeup line that offers products like cheek liners, face liners, eyebrow liners, lipsticks, mascara and more.
The brand’s philosophy is to channel the inner diva of every woman.
She is also the Lakmé brand ambassador and also has immense love for the brand.
As for the look and feel of the products, each of the products comes in attractive black and gold packaging.
Sunny Leone’s Star Struck
After starring in a few Bollywood acts and movies, Sunny Leone decided to take a new career path in 2018.
She decided to launch her makeup line and named it Star Struck.
Its beauty line consists of several products, including lipsticks, lip glosses, mascaras, eyeliners and highlighters.
Opening up about the concept for her range, the actress and model said:
“Since working in entertainment, I always try new cosmetics.”
“What I like the most is the lipstick that lasts and is well done.
“So I focused on the feel and texture of this line and made sure the pigments were strong so that when I wore it I could start an interview with the press and it would still be on my lips for hours. later.
“What I love about my line is that I wear it constantly and most of my red carpet outfits and promotions, I most likely wear Star Struck.
“I love it and hope people who buy it love it as much as I do.”
The Masaba X Nykaa collection by Masaba Gupta
Masaba Gupta is one of India’s most talented fashion designers.
In 2019, the young designer collaborated with Nykaa to create a beauty collection that includes nail colors, lipsticks, fragrances and nail polish remover.
Each product has an original print and the packaging is made of ecological cardboard.
It is an Indian brand that focuses on making affordable beauty products that come in fun and quirky packaging.
In one of Masaba’s interviews, she said that when she was a teenager, she didn’t have much access to makeup and money to buy expensive beauty products.
For her, it’s all about finding a good formula that’s affordable and nicely packaged.
Airs of Lara Dutta
Former Miss Universe and one of India’s most beautiful celebrities, Lara Dutta has launched her health conscious skin care products known as Arias.
What makes their line special is that it is vegan, cruelty-free, paraben-free, and chemical-free.
From face washes to serums and cleansers, there are around 11 products in its skincare line.
Speaking about her range, Lara Dutta revealed, “I had experts work on my skin when I was young, and as I got older, in my 30s and 40s, I realized that skin needed a new perspective, a new path.
“Indian skin has its own issues, so formulating a plan that works specifically for our skin is essential.
“I wanted to create a line that was affordable, easy to integrate, guaranteed high quality and addressed all skin issues of Indian skin – sun damage, free radicals and pollution.”
Nude by Lisa Haydon
This Bollywood beauty mogul has always given us major goals when it comes to skin.
Lisa Haydon’s secret happens to be her beauty brand, Naked.
Explaining the name in an interview, Lisa explained that all of the elements in her products are taken from their very natural form with no added chemicals.
She explained that she would only use edible and safe ingredients:
“I also wouldn’t want to put anything on my body that I wouldn’t want to put in my mouth.”
In an interview with vogueLisa says, “I don’t add any preservatives to my blends because I haven’t found any that are truly organic and natural.
“The salts and oils in my products are natural preservatives, but their effectiveness is short-lived.
“I try to use natural ingredients that don’t spoil easily.”
The trend of owning their brand has taken over Bollywood celebrities.
Previously, stars like Salman Khan, Anushka Sharma and Kriti Sanon focused on clothing brands, but now cosmetics brands are the perfect method to gain fans.
Indian celebrities, such as Bollywood stars, are good at multi-tasking, and a few of them have gone into entrepreneurship and independently launched their own makeup brands.