Fragrance brands

8 Brands Giving Back for Pride Month 2022

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Happy Pride! Throughout June, businesses will march with a wide range of Pride 2022 offers and a portion of proceeds will go to organizations that support the LGBTQIA+ community. From clothes to flowers, check out some of the brands giving back in Pride Month 2022.

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Converse’s seventh annual Pride Celebration will celebrate Found Family – the people we meet on the Pride journey who surround us with love, support and acceptance. The Found Family campaign will include a dynamic series of original artwork, images, films and stories of over 50 contributors from around the world to celebrate the vibrant LGBTQIA+ community and will take place around the world during Pride Season.

The Found Family campaign accompanies Converse’s highly anticipated annual Pride collection, available on the Converse website. The footwear and apparel collection includes options for self-expression and inclusivity with customizable styles through Converse By You, the brand’s product customization platform, and with additional hero styles coming out throughout throughout the month of June.

Through annual grants and with the passion of its employees, Converse supports the transformational work of social and community impact partners throughout the year. Since 2015, Converse has donated and pledged over $1.65 million in grants to support LGBTQIA+ organizations. Over the past year, Converse has also doubled its annual community grant pledges. Partners include It Gets Better Project, BAGLY, Out MetroWest, The Ali Forney Center, COC Nederland, The Theater Offensive, Skate Like a Girl’s Skateboarding Inclusivity Cooperative and Las Fotos Project.

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Soveralls launches a new limited edition Rainbow Stripe Tie-Dye Overalls in partnership with The Phluid Project.

Rainbow Stripe Tie-Dye Swoveralls are a glorious, sexless combination of sweatpants and overalls into one incredibly comfortable masterpiece. Ten percent of proceeds from every pair sold will be donated to support those most at risk in the LGBTQIA+ community, trans-led organizations and homeless gay youth globally and locally.

Bath and body care

Bath & Body Works celebrates Pride Month with a Collection Love is love body creams, shower gels, candles and other scented products.

Bath & Body Works is donating $150,000 to the It Gets Better project, supporting their mission to uplift, empower and connect LGBTQ+ youth around the world.

Alexandre Daas

Rainbow-hued aviators? Yes please! The independent luxury eyewear brand is donating 20% ​​of all June sales of its Rainbow Tinted Aviator Nina Chantele X Alexander Daas Chi-to-LA at the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning youth.

The brand’s Nina Chantele X Alexander Daas Chi-to-LA rainbow-tinted aviator was created in partnership with Emmy-nominated radio personality Nina Chantele and celebrates pride with a myriad of vibrant colors and unique and unisex personalized glasses.


Sanuk, the shoe brand, has just launched its second footwear collection for all genders in partnership with the Pacific Pride Foundation.

To support the LGBTQ+ community and commit to creating safe and happy places for all, Sanuk is donating $10,000 to the Pacific Pride Foundation this June in honor of Pride Month. An additional donation of $3 per pair will go towards the Pacific Pride Foundation’s educational programs, counseling services, LGBTQ+ skills training, community events, advocacy efforts and more.

black baccarat

Kalliope Amorphous is the founder and artist behind black baccarata multiracial, female-owned and LGBTQ-owned independent fragrance house specializing in gender-neutral fragrances.

Each year, Amorphous releases a special fragrance to give back to the community during Pride Month. This year’s fragrance is Love is love which will donate 50% of all proceeds to New Alternatives, an organization that helps support homeless LGBTQ+ youth in New York City.


VENVSan all-inclusive, LGBTQ+-owned jewelry brand specializing in engagement and fine jewelry, is thrilled to launch The Pride and The Joy rings to celebrate this year’s Pride Month.

Comprised of multicolored sapphires arranged to evoke the LGBTQ+ pride flag, the rings can be worn individually or stacked for maximum impact. Thinking of proposing to your significant other this June? VENVS has what you need. The Pride ring can be transformed into an engagement ring with the inclusion of one of VENVS’ unique stones. Add The Joy and you have a complete engagement ring and wedding band set.

For the month of June, 100% of proceeds from the sale of The Joy ring will go to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ youth.

Celebrate Pride with a fabulous arrangement or gift box! 1-800-Flowers offers a selection of gifts available in their Pride Collection including Pride roses, rainbow cake pops and cookies in a You Are Awesome Party in a Box.

1-800-Flowers is also partnering with GLAAD in 2022. Twenty percent of net proceeds from their Pride Collection will support GLAAD’s work to accelerate acceptance in the LGBTQ+ community.

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About the Author

Heather Taylor is Senior Financial Writer for GOBankingRates. She is also the editor and brand mascot enthusiast for PopIcon, Advertising Week’s blog dedicated to brand mascots. She has been featured on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global and other outlets.