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Ariana Grande REM Beauty is officially in Ulta.

The brand arrived online and in select Ulta Beauty stores on Sunday, April 17. To celebrate, Grande posted an Instagram photo of Ulta sharing her excitement and gratitude.

“Today is the day!!!!! @rembeauty is now available in select @ultabeauty stores nationwide and at [I] I can’t even begin to tell you how excited and grateful I was [I] a m. [I] so hope you enjoy! thank you so much @ultabeauty“, she captioned a photo in a monochromatic look from Valentino’s Pink PP collection and matching pink platforms.

REM Beauty launched last year with a product line including lip gloss, matte and metallic eyeshadow, mascara, Highlighter, eyelashes and more at prices ranging from $16 to $24.

To explore

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This latest partnership joins Grande with several other musicians who have cutouts in Ulta such as Becky G’s Treslúce, Rihanna’s Fenty Beautyand Soulcare Keys by Alicia Keys.

“We feature a number of celebrity brands that deliver credible influence and innovative products across all categories,” Ulta’s director of merchandising Monica Arnaudo said in a statement, according to Daily Women’s Clothing. “Ariana Grande is a wonderful example of a long-time and successful celebrity brand partner. Her perfumes are some of our most beloved in the category and we are thrilled to embark on this new chapter of her beauty journey.

In an interview with Hype Bae last year, Grande shared some of the parallels between making music and starting a makeup line. “At first glance, the make-up and the music are completely different, but they both come to life in an unspoken way. A song comes to life when expressed through a music video, which requires beauty, makeup, hairstyle, etc. There’s a weird partnership between the two that I didn’t realize until I dipped my toes into the beauty space,” she explained.

“They’re totally different, but totally hold hands in a way,” the singer continued. “The main similarity is the attention to construction. In music, I spend a lot of time developing the pre-chorus and making sure the harmony goes well with the strings. Everything is complementary, and the same goes for makeup. The two are so different and yet so similar.

REM Beauty was created to “enable” users to bring their “most vivid, unlimited and creative dreams to life,” according to the brand website. Below are some of REM Beauty’s bestsellers that you can shop right now via the links below.

Midnight Shadow Eyeshadow Palette


Eclipse Full Lipstick


With Borderline Eyeliner Marker


Full Night’s Sleep Refreshing Concealer Balm


On Your Collar Plumping Lip Gloss


Midnight Shadows Lustrous Liquid Eyeshadow


Utmost Importance Plumping Lip Gloss