Fragrance brands

DCS Group wins contract with beauty brand giant Coty

They have been selected by beauty brand giant Coty to be their new partner in the pharmacy sector.

Coty is a global beauty leader and home to an illustrious list of cosmetics, skincare and fragrance brands. Their luxury and consumer brands include Boss, Gucci, Calvin Klein, Rimmel London, Bourjois Paris and Max Factor.

The deal will tap into the established DCS Group department that handles much of Coty’s sales and distribution, essentially becoming an operating arm of the beauty brand company.

Clare Bocking, DCS Group Chief Commercial Officer, said the company looked forward to a long partnership, focused on delivering results for Coty in the pharmaceuticals sector and was confident it was the first. many customers to integrate their new service. offer with Standout.

“We have a large pharmacy division that specializes in supplying wholesalers and community pharmacies. The solution we have created by partnering with Standout Field Marketing offers an industry leading proposition. We have a state-of-the-art, purpose-built distribution center – part of a £6 million investment in our new 60,000 square foot warehouse extension. Built with a specific space for e-fulfilment, it is equipped with bespoke shelving for Coty with the latest voice-activated technology to provide the best service efficiency. It is a privilege to have been selected by Coty to grow their prestigious brands in conjunction with Standout.

Rob Owen, Managing Director of Standout, said, “I look forward to working with DCS and Coty to help bring the Coty brands into the spotlight in pharmacies. Our strategic partnership with DCS Group offers brands a 1+1=3 solution, bringing together the best expertise in field sales and logistics to help brands grow their business through our direct point-of-sale proposition.

Victoria Godfrey, Coty’s National Sales Manager for UK Pharma & Independents – Consumer & Luxury Beauty, added: “Coty UK and I are delighted to award their independent and pharmaceutical UK distribution for our brands supplied by Coty UK to the DCS Group, who in conjunction with the Avidity Group will also bring their expertise in field sales and merchandising to our customer base at store level.