Fragrance brands

Dollar General Freshens Personal Care Assortment

General dollar offers its shoppers a new selection of personal care products with the launch of Five Deep Breaths and Scent Happy, both exclusive to retailers.

Five deep breaths is presented by Dollar General as a fragrance-inspired body collection featuring an assortment of products including three-in-one bath oil and foaming cleanser, body cream, steam shower fizzies, scrub whipped body and a mineral bath and foot salts. The products are free of phthalates, parabens, TEAs, and DEAs and cost between $2 and $4 each.

Scent Happy is a body care collection that includes over 40 SKUs including bath bombs, body lotion, body scrub, body wash, hand soap, and fragrance mist . The products are free of parabens, phthalates, mineral oil, silicone, and sulfates and cost between $1 and $3 each.

“We are excited to launch these two new product lines and are further expanding DG’s affordable beauty and personal care product offerings,” said Amanda Wilson, Senior Beauty Buyer at Dollar General. “Every visit to a Dollar General store offers exciting new finds, and these lines aim to make the shopping experience more fun for our customers.”

The two new collections were developed for Dollar General by HatchBeauty Brands.

“We are excited to partner with Dollar General to identify trends and opportunities in personal care and bath & body,” said Kristin Bibb, vice president of sales and brand development at HatchBeauty Brands. “We hope customers will enjoy learning about the new offerings.”

Five Deep Breaths formulas include:

  • Soothing with scents of lavender and chamomile
  • Relaxant composed of scents of eucalyptus and tea tree
  • Restorative composed of scents of vanilla and rose

Scent Happy’s fragrance selection includes:

  • Citrus Sunrise: Rise and shine with the sweet, sunny scents of tart orange and juicy peach nectar with this fragrance that smells like a Sunday walk through orange orchards.
  • Coconut Coast: Immerse yourself in the beachfront scents of creamy coconut and crisp salt spray with a scent inspired by vacations, tan lines and good times.
  • Fresh Bloom: Awaken your senses with the lush scents of whimsical white jasmine and light gardenia petals, reminiscent of holding hands in a secret garden.
  • Sugar Dream: Indulge in the indulgent flavors of cozy vanilla, savory almond and brown sugar, just like freshly baked sugar cookies.
  • Summer Berries: Soak up the scent of picnic season with a medley of sparkling berries topped with cool summer sunshine, just like the ripe berries at the farmer’s market.