Fragrance brands

Dr. Dana’s Nail Renewal System Relaunched Under Rare Beauty Brands

Dr. Dana’s easy-to-use nail renewal system uses plant-based science to fight brittle, ridged, weak, and over-processed nails, leaving you with healthy, shiny, shiny nails from the first application. Celebrities and luminaries from around the world have visited Dr. Dana’s practice in New York, as she is the only board-certified dermatologist who devotes her entire practice to nail diagnosis, treatment, and surgery.

“Skin care products have evolved with scientific advances, so why not nail care products? It’s time for a nail care brand that does more than just mask problems, that revolutionizes the way people take care of their nails,” said Dr. Dana. “Through the Nail Renewal System process, we remove damaged surface nail cells, just like you do when you exfoliate the skin, and moisturize and condition.”

The Nail Renewal System’s innovative formulas utilize plant-based science. The deeply hydrating formula contains Pistacia Lentiscus Gum (Mastic), a natural nail fortifier derived from the sap of a unique evergreen tree in the Mediterranean. It’s the first nail treatment with glycolic acid for essential exfoliation, and it’s free of formaldehyde, parabens, artificial fragrances, dyes, and other toxic ingredients commonly found in nail products.

“Dr. Dana perfectly encompasses the mission that underpins RBB’s work: to develop beauty brands and purpose-driven leaders who want to positively impact the lives of consumers,” said Chris Hobson, President and CEO of Rare Beauty Brands. “We are thrilled to tap into her 15 years of nail expertise and vast knowledge of product chemistry to change nail care forever.”

RBB announced the acquisition of Dr. Dana end of 2021, joining the company’s favorite flagship Patchology and the new revived plant apothecary. You can find out more about Dr. Dana at

About Rare Beauty Marks
Rare Beauty Brands (RBB) is a global brand platform that incubates, acquires and accelerates purpose-driven beauty brands. The company’s mission is to build products that delight, communities that empower and brands that inspire. RBB’s current brand portfolio, Patchology, plant apothecaryand Dr. Dana, are distributed online through proprietary and third-party websites and offline to more than 6,000 prestige, specialty, boutique and professional doors in 50 countries. The company has pioneered a mission-driven, values-based culture that provides employees with flexibility and a commitment to caring for people and the planet.

Founded in 2014, RBB is headquartered in Boston, MA. For more information, please visit

SOURCE Rare Beauty Marks