Rituals Cosmetics is the latest brand to open in Solihull’s Touchwood in a remarkably busy opening month. Rituals Cosmetics is known worldwide for its luxurious and affordable home and body products.
They say they hope their new Touchwood store will bring some much-needed “moments of joy” to Solihull. Based in the mall’s main arcade, Rituals joins a number of unique brands that moved into Touchwood this month.
As we reported, quirky Japanese lifestyle brand MINIS O opened last week, as did German home appliance store Miele. There’s also been a slew of new eateries opening in Touchwood, including “dirty” chicken wing joint Dirty Wild Wings and Emporio Artari, an Italian cafe famous for fresh pasta and after-dinner teas. -midday.
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Rituals is a retailer of luxury home and body cosmetics, including body and grooming products, organic cotton items, scented candles, perfumes, gemstone makeup and tea. It’s probably a household name, as their products are widely available on airlines, cruise liners and ferries as well as in hotels.
Their range of fragrances have won awards in the past, making them an exciting and unique addition to Touchwood. After opening its first boutique in 2000, Rituals has opened boutiques in London, Madrid, Antwerp, Paris, Lisbon, Berlin, Stockholm and New York.
And their Touchwood base is certainly a stylish addition to the Solihull business scene. Instagrammable flowers and ambient lighting create a zen-like atmosphere, inviting any shopper.
Penny Grivea, Managing Director UK & Ireland at Rituals, said: “We are delighted to extend the interactive Rituals experience to the UK. After an unexpected year, we understand more than ever the need for moments of joy.
“The new Rituals store will help customers turn their daily routines into meaningful rituals by finding the perfect fragrance to truly relax and unwind. This opening marks an exciting time for the brand in developing its UK retail presence. and in Ireland.”
Tony Elvin, Managing Director of Touchwood, said, “Rituals will add a new dimension to Touchwood in what has been a fantastic year for unique new brands joining the center. Our goal is to provide the best destination for retail, hospitality and leisure visitors, and Rituals will certainly fit in well.
Rituals Cosmetics is now open at 6 Poplar Arcade, Touchwood, Solihull, B91 3GH.