Fragrance products

Sephora beauty store is coming to Prince George

For anyone who uses makeup, skincare creams, body fragrances and hair styling products, a new store coming to Pine Center Mall in Prince George is worth checking out.

On Friday, June 17, the city’s first Sephora store will open, featuring 4,600 square feet of retail space, offering a huge selection of beauty products at various price points all in one place.

Customers who know the store well no longer have to travel to Vancouver or Kelowna to buy the products they use every day. It’s the newest of 89 stores in Canada for Sephora, which has a global presence of 2,500 stores in 32 countries.

Sephora draws its stock from more than 340 beauty brands, including Tatcha, Olaplex, Briogeo, Rare Beauty and Maison Margiela. It’s the place to go to find anti-aging skincare products that prevent or mask the effects of time on wrinkles. The Pine Center store will also offer a number of in-store makeup and skincare services, which will be available in the coming months.

Customers can join Sephora’s Beauty Insider loyalty program to earn points on their purchases and redeem them for products and discounts.

On opening day, customers will receive limited-edition tote bags with every $100 purchase, available while supplies last.

Pine Center Mall is open Monday through Saturday from 9 a.m. to 9 p.m. and Sunday from 10 a.m. to 6 p.m.