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Sexual health: these three women-led brands that are changing the discourse of women in India

From vegan, chemical-free condoms to body massagers that help women explore their bodies, these Indian women entrepreneurs have not just created sexual health and wellness products that put pleasure, safety and sex first. comfort of a woman, but also have sex. talk cool—for everyone. Read on to find out how they do it.

Aruna Chawla, 27, founder of Salad

Aruna Chawla launched Salad just under a year ago, in June 2021, with a simple idea: to make sex more accessible. “We started with condoms, the only contraceptive that protects against STIs and prevents unplanned pregnancy, the cheapest and most readily available, yet the least used in the country due to its social unacceptability!” she says. Salad Condoms are flavorless, free from artificial additives like fragrance, ultra-thin, and come in extremely colorful and bright plastic-free packaging. “It was intentional. There’s no reason condom boxes need to be covered with scantily clad women – sex doesn’t have to be pornographic. But, unfortunately and as one might s Unexpectedly, launching a female-led condom brand hasn’t been easy for Chawla: “A woman who talks openly about sex becomes a target for trolling. I don’t let that deter me. As a As an entrepreneur, you want to do a good job while making a good profit. Although we are in the very early stages, I am confident that we will get there. His goal remains to raise awareness and empower women. education and support they need to shake off the ignorance and fear of safe and pleasurable sex. The brand launched the beta version of its mobile app in February 2022, which helps users learn their body language thanks to exes guided experiences. “We are building a community of women who understand what their bodies need and learn about sex in a positive, assertive and empowering way.” Her message for women entrepreneurs: “Don’t be afraid to take risks. Use your femininity and your experience for your strength instead of minimizing it.

To shop at Salad, visit

Sachee Malhotra, 30, founder of That Sassy Thing

That Sassy Thing is the result of Malhotra’s epiphany of her teenage years, specifically a 13-year-old girl growing up with excessive body and facial hair, who was constantly receiving unsolicited advice from everyone around her. , including doctors, who touted his PCOS. as a disorder or problem. “I had reached a point where I started hating my body as a teenager and completely avoided going out of the house. And when you grow up in a middle-class Indian household, therapy is completely out of question. She wanted to empower women to take ownership of their bodies. In December 2020, she launched That Sassy Thing with DTF, India’s first water-based, natural, flavorless and pH-balanced sex lubricant with aloe vera base. Malhotra’s biggest challenge was getting women to have open and honest conversations about how they view sexuality and their experiences in the bedroom. “No matter where people are from, they either judged themselves or others. More importantly and culturally speaking, it was shocking to see women freaking out about using lube and saying things like, “But I don’t need it!” I can handle the pain,’ because pain is so normalized for and among women,” she says. There was also the shortage of manufacturers who did not cater to “men only” or did not produce chemicals and tasteless products, and who faced stigmatized restrictions from the competent authorities, such as the refusal of to use the word ‘underwear’ in its detergent name because it sounded ‘vulgar’. But Malhotra is in this game for the long haul, “We’re going to break down this fucking wall, and damn hard,” she says. That Sassy Thing today has full body massagers – LIT and OG – which it says are “perfect for self exploration and partner play, and for helping you better understand your body, erogenous zones and your pleasure”. There’s also Neat, a natural and versatile 2-in-1 intimate + body cleanser with no artificial fragrances that doubles as a cleanser for menstrual cups and massagers; and Clean Queen, a plant-based lingerie detergent. Malhotra urges women entrepreneurs to speak up and start, no matter where they are in their journey, to be open to unlearning and to develop a sense of distinction between positive and negative reviews.

To shop at That Sassy Thing, visit That’s

Komal Baldwa, 39, founder of Bleu

“If I can start a sexual wellness business at 37. So can you.” Like most Indians, Baldwa grew up in a home where sex was not talked about. “A lot of us get sex education from pornography. Long before Bleu was born, I was having an allergic reaction to regular condoms, when I realized a lot of other people were having similar problems, but no one around me was willing to talk about it,” Baldwa says. When Bleu was in the making, Baldwa faced rejection from everywhere – factory owners, manufacturers, society – some who outright refused to talk to him. ” I decided not to let that stop me even if it meant I had to be accompanied everywhere by a man; I was determined to get the job done,” she says Baldwa did, kicking off successfully production, and launched Bleu in December 2019, “we were able to ship 300 boxes in the first month!” Bleu has hypoallergenic vegan condoms and India’s first spiral condom, a unique form factor of the bulge to create pleasure s ans benzocaine, a local anesthetic that is typically used as a mild desensitizer in condoms to prolong pleasure. It’s also the first brand to start declaring ingredients on the back of the box. Baldwa’s goal is to make sexual wellness an integral part of holistic wellness, “Our hormones regulate our sexual and mental wellbeing, which needs to be normalized.”

To shop at Bleu, visit

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