Fragrance brands

Simply Better Brands Corp.’s No BS Skincare brand.

VANCOUVER, British Columbia, June 08, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (“SBBC” or the “Company”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce that it is executing a broad omnichannel strategy on their No BS Skincare (“No BS”) brand by launching their award-winning skincare line in 3,200 CVS stores nationwide starting July 24, 2022.

No BS Skincare is thrilled to offer the company’s line of clean, vegan and gluten-free skincare products in brick-and-mortar stores across the country. “The launch of CVS is an important step in our mission to permanently eradicate BS in the beauty industry with safe, healthy skincare that actually does what it says it does and says what it does,” said said Briceno, “We can’t wait to see how the informed CVS community responds favorably to our philosophy and powerful formulas,” says Diana Briceno, Founder and CEO of No BS Skincare.

The No BS Skincare philosophy promotes a line of clean, vegan and gluten-free products that contain absolutely no harmful or questionable ingredients such as parabens, sulfates, artificial colors, fragrances or phthalates. It includes the most effective ingredients found in nature, combined with scientific innovations that are worth discovering. No BS Skincare product is responsibly made in America without any animal testing.

“Acknowledged as one of the World’s Most Admired Companies by Fortune, CVS is the perfect partner for No BS to increase product availability and move to omnichannel in an impactful way. Its commitment to supporting diversity, inclusion and belonging and their core values ​​of collaboration, innovation, caring, integrity and accountability aligns perfectly with the No BS philosophy. sale,” Briceno said.

The female-led team at No BS is very excited to expand its consumer base and product availability by offering skincare consumers even more of what they want: formulas clean, visible results and a culture of beauty without BS that we can all support. The No BS skincare line will be available online at CVS.com and in 3,200 physical CVS locations beginning July 24, 2022. Fans can also visit @livenobs on Instagram, Facebook and TikTok to learn more and share their skincare journey. with the brand community.

CVS customers can take advantage of the Back-to-School Mega Promo to celebrate the launch. For every $40 spent, get an additional $10 in free rewards.

About No BS Skin Care

No BS is on a mission to remove the BS and change beauty for good with safe, healthy skincare that actually does what it says it does and says what it does. A range of vegan and gluten-free products free from harmful petrochemicals, parabens, sulfates, artificial colors, fragrances or phthalates – and never tested on animals.

The No BS brand is committed to ousting the BS beauty industry with clean ingredients that work smarter to give us healthy, glowing skin. They don’t promise a miracle in a bottle: they promise clean formulas, visible results, and a BS-free beauty culture we can all follow. They are proud to partner with organizations that strive to bring real, positive change such as She Recovers, Feeding America, Project Glimmer and Lotus House.

For more information:

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading-edge innovation for informed millennials and Gen Zers in the rapidly growing field of plant-based, natural and clean ingredients. Company continues to focus on expanding into high-growth consumer product categories including CBD, plant-based foods and beverages, and global pet care and skin care industries . For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact information

Simply Better Brands Corp.
Brian Meadows
Financial director
+1 (855) 553-7441
ir@simplybetterbrands.com

Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” as those terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on management’s plans, expectations and estimates as of the date the information is provided and are subject to certain factors and assumptions, including, among others, that the financial condition and plans of the Company’s development do not change as a result of unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates and the Company’s ability to execute its business plans. Specifically, this press release contains forward-looking statements regarding, but not limited to: the No BS CVS product launch date and the number of physical CVS locations.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause actual plans, estimates and results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information contained in this press release to change or be inaccurate include, but are not limited to, the risk that any of the assumptions mentioned prove invalid or reliable, that events such as those mentioned above are realized and lead to delays or the cessation of the planned works, that the financial situation and development plans of the Company change, the ability to obtain the regulatory approvals necessary for the transaction, as well as other risks and uncertainties applicable to the CBD or the broader wellness and consumer packaged goods sectors and to the Company, and as set forth in the Company’s Annual Information Form and other filings available under the Company’s profile. the Company on ‎www.sedar.com.‎

There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company undertakes no obligation to publicly update or revise any of the forward-looking statements included. statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1f093f80-802f-4fea-9eb4-37840a23b84c