An eclectic range of retail brands (and a fitness chain) have big plans to expand their presence this year and beyond. A new report from foot traffic analytics firm Placer.ai identifies 10 growing brands to watch over the coming year. Each of the brands has seen substantial growth in foot traffic or footprint over the […]
Privately held Swiss fragrance and flavor company, Firmenich, has signed a strategic agreement with Chinese beauty retailer, Harmay, to expand the fine fragrance category in China. Under the agreement, the two companies will develop new fragrance brands, concepts, experiences and models, Firmenich said. The partnership with Harmay follows the opening of Firmenich’s Customer Experience Studio […]
The company said it had transformed into a “phygital” retailer // The Fragrance Shop sales increase over the Christmas period after strong online performance // Overall sales increased by 38% in the 6 weeks to January 1, 2022 The Fragrance Shop saw strong sales over the Christmas period, driven by online performance. The fragrance retailer […]
Sales of Miss Dior, Gucci Flora and Dior’s Paco Rabanne Phantom helped The Fragrance Shop achieve record Christmas sales in 2021. The Manchester-based company saw its overall sales increase by 38% in the six weeks to January 1, 2022, compared to the same period in 2019. The company added that its online performance helped boost […]
The Profumeria is an Australian e-commerce platform specializing in the import of locally made Italian fragrance and skincare brands. It was launched amid the pandemic last year by sisters Elissa and Vanessa Bartuccelli, who both have retail experience as buyers for international brands and department stores. “As Australians can’t travel and access these brands themselves, […]
Over the past decade, the perfume market has been disrupted by the arrival of niche perfume brands such as Byredo, Le Labo, Diptyque and Jo Malone. Although the big brands still dominate, they face fierce competition from these so-called cult brands as consumers move towards a more personalized and intimate scent experience. In 2019, Estée […]
Durability is undoubtedly the need of the hour. These ethical perfume brands have understood this well. A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we […]
A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we are taking action. From what we eat to how we move, there is a constant evolution […]
A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]
A sustainable future has become a necessity. Thanks to global efforts involving environmentalists, progressive governments and NGOs, we are not only becoming more aware of how to protect the planet, but we are taking action to ensure that we keep our promises. From what we eat to how we move, there is a constant evolution […]
Move over, celebrity fragrance. Celebrity-led home fragrance brands are taking center stage. The perfume and cologne industry has been inundated with celebrity names for over two decades, but many celebrities have shed light on home fragrances over the past 12 months. Singer Kacey Musgraves collaborated with Boy Smells on a candle that launched in February […]
This story is part of our week-long series on strategic fashion and beauty brand trends for the holidays of 2020. To drive sales during the end-of-year gifting season, fragrance brands are turning to digital tools rather than enthusiastic department store salespeople. Perfume relies on the holiday season more than any other category. According to Data […]
This also means that most e-commerce sales are product reorders (i.e. repeat purchases), rather than consumers buying perfume for the first time. The Covid-19 pandemic has forced brands to think digital. While perfume sales have shown signs of recovery since lockdown began – UK sales of luxury eau de parfum and eau de toilette have […]
DUBLIN–(BUSINESS WIRE)–The report “India Perfumery Products Market 2020” has been added to from ResearchAndMarkets.com offer. Scented products in the form of perfumes, colognes and deodorants have risen to prominence as essential personal care products in recent years. The perfume market in India is expected to reach INR 139.44 billion by 2024, growing at a compound […]
Scent is a powerful thing. It has the ability to both arouse desire and divide opinions. Where some scents will pull you like a proverbial moth to a flame, others will repel you – even make you nauseous. That being said, too often these days I find myself smelling the same old scents over and […]
You have no idea what’s in your perfume. Of course, there’s a top note of rose and a middle note of jasmine and a musky, amber base (or something to that effect). But the chemicals that create these scents? You don’t know, the brand that makes your perfume might not even know, and according to […]
From ingredient suppliers to beauty behemoths to small niche fragrance brands, sustainability is increasingly on the mind of the fragrance industry. In the past year alone, IFF merged with Frutarom in a massive $7.1 billion deal, fragrance house Firmenich invested in Guatemalan producer of natural essential oils Nelixia and Givaudan bought Expressions Parfumées in June […]
Finding a signature scent has traditionally been a physical in-store experience. Makes sense – how can you tell if you like a scent without really, you know, smelling it? While it may not be possible to evoke the sense of smell in the digital space, according to a recent study L2 report, brands and retailers […]