Fragrance brands

These are the 9 best British beauty brands you should know

If there’s a time (or excuse) to celebrate a bit of local beauty, it’s the impending Platinum Jubilee holiday weekend.

And whether it’s Jo Malone’s Britain Cologne collection (a series of fragrances reminiscent of sea air and salty walks), Elemis’ Pro Collagen favorites or London-made bath and body heroes via Soapsmith, Britain is home to some brilliant beauty brands.

Below are the best limited-edition beauty collections and cult buys picked by Women’s health.

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Jo Malone London


What could be more British than the Jo Malone perfume brand? A new limited edition of the Scents of Britain Cologne collection, perhaps? Inspired by the good old British seaside, the latest colognes, including the brand’s iconic Wood Sage & Sea Salt, will have you dreaming of fresh, salty air and seaside strolls with a simple spritz.

Founded by Sam Jameson, this bath and body care brand does things differently. Not only does Soapsmith harness the power of fragrance, but all of its London-made products are inspired by the city’s creativity. The Walthamstow hand cleaner, for example, references William Morris and his iconic ‘The Strawberry Thieves’ print.

It may be inspired by the Mediterranean, but Templespa’s roots are firmly in the UK – and have been since spa lovers Liz and Mark Warom envisioned the brand a few years ago. The duo’s latest formula is a new Vitamin C-enriched serum promising serious glow, dewy skin and a scent on par with freshly squeezed orange juice.

A tried and true British beauty brand, Elemis celebrates its heritage with a new limited edition collection featuring its successful Pro Collagen range. It includes OG Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF30 and Pro-Collagen Night Cream – and with a saving of almost £50. Run, don’t walk.


There’s not much we don’t like about Aurelia London. From CBD-packed super serums, the new limited-edition Luxe Glow collection, to probiotic lip balms, the brand stays true to its long-lasting promise and offers soothing formulas that tend to be sensitive to sensitive skin. sensitive.


Amanda Harrington London

Amanda Harrington London


Jennifer Aniston, Sienna Miller and Dua Lipa are just a few of the celebs who count Amanda Harrington’s cult formula—the OG Face Bronzer Mist—as their tan go-to. Today, the London-born brand is launching the all-new Tonal Tanning Drops, enriched with aloe vera and hyaluronic acid for year-round glow. Sign us up.

Rejecting antiquated notions around “anti-aging,” spa brand ESPA offers body, hair and skin care in heavenly scents that encourage a moment of self-care. All products are made in the UK and you can also find them in spas across the country.

British hairstylist Adam Reed is breaking the rules with his new hair care line, Arkive. A universal head care range that bridges the gap between skin care and hair care: expect scalp serums, cleansers and intensive hair masks to enhance your routine.

Charlotte Tilbury


To celebrate the Platinum Jubilee weekend, Charlotte Tilbury brings us a limited-edition makeup bag fit for royalty, including the brand’s best-selling magic cream and a jewel-inspired lipstick.

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