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Ulta Beauty Launches MUSE Accelerator Program Focused on Early-Stage BIPOC Brands | Illinois


Ulta Beauty, the nation’s largest beauty retailer, is now accepting applications for its MUSE Accelerator, its inaugural program dedicated to helping early-stage BIPOC beauty brands launch and thrive in retail. Through the MUSE Accelerator, Ulta Beauty will educate, inspire, and support participants with time, resources, and mentorship to prepare diverse leaders, founders, and entrepreneurs for retail readiness, while nurturing a community to help empower the course of each selected participant.

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Ulta Beauty’s MUSE Accelerator supports the company’s ongoing DE&I efforts to amplify underrepresented voices while maintaining and nurturing a diverse assortment. (Photo: Ulta Beauty)

“MUSE Accelerator is another way to deliver on our commitment to diversifying our unrivaled assortment so that all guests can see themselves reflected at Ulta Beauty,” said Monica Arnaudo, Merchandising Director at Ulta Beauty. “We believe it is our responsibility to take concrete action to create fundamental change in the industry. As a destination where brands can learn, thrive and successfully reach uncharted heights, this program helps us develop more emerging BIPOC brands and create meaningful impact for the communities we serve, our industry and the world.

The MUSE Accelerator supports Ulta Beauty’s ongoing efforts to amplify underrepresented voices while maintaining a diverse assortment. At launch in September, eight BIPOC beauty brand nominees will receive $50,000 in financial support to propel brand development in addition to resources designed to prepare each for retail readiness and long-term success. This will include unique opportunities to learn from subject matter experts on various topics such as merchandising, supply chain, legal and marketing, as well as engaging brand founders and industry leaders. in fireside chats and panels.

To ensure a meaningful and successful experience, a robust program has been created in partnership with Venture Noire, a non-profit organization specializing in acceleration programs dedicated to Black and minority entrepreneurs. The 10-week program includes virtual and in-person sessions focused on brand development, including:

  • Brand strategy and positioning: An immersive 360-degree planning session that provides the tools, support, and resources needed for long-term success.
  • Retail 101: Expert training on how to successfully launch, grow and thrive in a national and omnichannel retail environment.
  • Supply chain and logistics: A critical course on planning and navigating distribution channels to ensure an optimal customer experience.
  • Demonstration week and celebration: A unique opportunity to present the brands to potential investors and traders.

Mentorship is an invaluable offering that will give participants the unique opportunity to learn from a dedicated mentor throughout the program. MUSE Accelerator Mentors Shontay Lundy, Founder of Black Girl Sunscreen, Ron Robinson, Founder and CEO of BeautyStat, Desirée Rogers, CEO of BLK/OPL, and Julissa Prado, Founder and CEO of Rizos Curls, are among the various industry leaders who have successfully built brands. They graciously offer their time and expertise to help this next generation of beauty leaders.

“Having built and launched a brand from concept to aisle, I understand the critical importance of mentors as guides along the way – especially as a minority navigating new territory,” said Shontay Lundy, founder and CEO of Black Girl Sunscreen. “I was blessed to have had such support and honored to have the opportunity to give it away through Ulta Beauty’s MUSE Accelerator.”

Ulta Beauty is now accepting applications for the 2022 MUSE Accelerator cohort, with selections to be announced in September 2022. Eligible early-stage BIPOC brands are encouraged to apply today by visiting for instructions and to learn more about the program. The submission deadline is June 30 at 11:59 p.m. CT.

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are great. Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrances, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty products – bringing everything beauty, in one place. Today, Ulta Beauty operates more than 1,300 retail stores in 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit

Ulta Beauty was recently added to the Bloomberg Gender Equality Index, which tracks the financial performance of public companies committed to supporting gender equality through policymaking, representation and transparency. For more information on Ulta Beauty’s corporate responsibility efforts, please visit

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SOURCE: Ulta Beauty

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PUBLISHED: 06/07/2022 08:00 AM/DISC: 06/07/2022 08:03 AM